<?xml version="1.0"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"><rdf:Description rdf:about="https://dk.um.si/IzpisGradiva.php?id=28329"><dc:title>Strategic marketing management : planning, implementation and control</dc:title><dc:creator>Wilson,	Richard M. S.	(Avtor)
	</dc:creator><dc:creator>Gilligan,	Colin	(Avtor)
	</dc:creator><dc:subject>marketing</dc:subject><dc:subject>trženje</dc:subject><dc:subject>vodenje</dc:subject><dc:subject>management</dc:subject><dc:subject>strategija trženja</dc:subject><dc:subject>manager</dc:subject><dc:subject>strateško upravljanje</dc:subject><dc:subject>revizija</dc:subject><dc:subject>kontrola</dc:subject><dc:subject>SWOT analiza</dc:subject><dc:subject>segmentacija</dc:subject><dc:subject>cilj</dc:subject><dc:subject>pozicioniranje</dc:subject><dc:subject>portfolio</dc:subject><dc:subject>proizvodi</dc:subject><dc:subject>teorija racionalnih pričakovanj</dc:subject><dc:subject>racionalizacija</dc:subject><dc:subject>konkurenca</dc:subject><dc:subject>poslovno komuniciranje</dc:subject><dc:subject>komuniciranje</dc:subject><dc:subject>potrošnik</dc:subject><dc:subject>struktura</dc:subject><dc:subject>promocija</dc:subject><dc:subject>evalvacija</dc:subject><dc:subject>ocenjevanje</dc:subject><dc:subject>modeliranje</dc:subject><dc:publisher>Butterworth-Heinemann</dc:publisher><dc:date>1998</dc:date><dc:date>2012-06-01 14:38:39</dc:date><dc:type>Učbenik za višje in visoke šole</dc:type><dc:identifier>28329</dc:identifier><dc:language>sl</dc:language></rdf:Description></rdf:RDF>