BUSINESS POTENTIAL OF SOCIAL NETWORK LINKEDIN FOR EDUCATIONAL INSTITUTIONS IN THE CASE OF FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MARIBORVodušek, Špela (Avtor) Sternad, Simona (Mentor) FEBLinkedInCompany Pagesocial mediabusiness potentialFEB is a business university in Slovenia. As a business university is in their profession to keep in touch with the latest trends in social media. To keep their business running and to be successful at it they use social network LinkedIn but not to its full potential. Their problem is unawareness of business potential of social media, LinkedIn in specific. This Diploma seminar is an investigation about how can they use social network LinkedIn to its full potential. At the beginning of the investigation and their situation estimation, we found out that they have a profile on LinkedIn. They existed there as a person. In order to keep a good reputation and exploit all of the LinkedIn benefits they had to change their profile and keep it up to date. Through gathered literature, building FEB’s new LinkedIn profile and featured it live we managed to slowly start exploiting all of the LinkedIn’s business potential. [Š. Vodušek]20132013-08-28 10:46:21Delo diplomskega seminarja/zaključno seminarsko delo/naloga41471sl