Potentials and possibilities for a holistic-glamping site in Pomurska region of SloveniaShaji, Sona (Avtor) Rančić Demir, Milica (Mentor) Kozinc, Zdravko (Komentor) Špindler, Tomi (Komentor) GlampingHolisticNature-based tourismEcotourismLuxuryGlamping, camping the luxurious way of has the potential to provide a unique experience. Glamping is the best alternative for the people who want to have an outdoor experience but at the same time a comfortable stay. This study aimed to develop a marketing plan for a holistic-glamping site in Pomurska region of Slovenia. A structured questionnaire was used to survey (N=201) potential glampers and campers online. The results have indicated that tree houses and cabins are the most preferred type of accommodation facilities indicated by the respondents who also prefer to have their glamping sites in the mountains or near river streams. Luxury and closeness to the nature are always the main identified characteristics of glamping. But the accommodation facilities should contain luxury while also the same time minimal infrastructure as it should not damage the environment with a lot of infrastructures. In addition, the respondents preferred anti-stress treatments, contact with nature, new experience, and authenticity in the holistic glamping. Relaxation and adventure are the main motivations that motivate the people to do glamping in Pomurska. Because of its focus on understanding glamping from the perspective of potential customers, this paper contributes to broadening the conceptual understanding of glamping and provides a platform for further research.[S. Shaji]20222022-06-22 04:25:10Diplomsko delo/naloga81950sl