Subjective norms and pro-environmental behaviorPlohl, Nejc (Avtor) Bakračevič, Karin (Avtor) Musil, Bojan (Avtor) Rutar, Minea (Avtor) Tement, Sara (Avtor) Horvat, Marina (Avtor) pro-environmental behaviorsubjective normsenvironmental awarenessenvironmental self-efficacyClimate change is among the leading global concerns and tackling it will require significant changes on various levels of society, including the individual level, where a better understanding of the factors influencing in­ dividuals’ pro-environmental behavior (PEB) is needed. Motivated by limited research on integrated models that involve mechanisms and boundary conditions, we explored the complex relationships among subjective norms, environmental awareness, environmental self-efficacy, and PEB through a moderated mediation model. The study was conducted through an online survey of 447 Slovene students and 680 Slovene employees (overall N = 1127). We found that subjective norms, environmental awareness, and self-efficacy positively predicted PEB. Moreover, environmental awareness partially mediated the association between subjective norms and PEB, whereas environmental self-efficacy did not significantly moderate these associations. Our study offers valuable insights into determinants of pro-environmental behavior by highlighting the important role of subjective norms, environmental awareness, and self-efficacy. It also contributes to a better understanding of the intricate dy­ namics underlying PEB by pointing out that environmental awareness helps translate perceived social pressures into personal action. These findings may inform future interventions aimed at promoting environmentally responsible behavior.Elsevier20262026-01-28 03:12:56Znanstveno delo96763sl