Contrastive comparison of English and Slovene advertising slogansNemec, Katja (Avtor) Šabec, Nada (Mentor) oglaševanjeoglasisloganijezik sloganovkontrastivna primerjavaAdvertising slogans are a crucial element of every advertisement. They have to draw the attention of customers to a certain product and persuade them to buy this same product. I decided to compare Slovene and English advertising slogans, used by Slovene as well as by foreign companies. I found most slogans on homepages of different companies, others either in television commercials and magazines or other advertising material. I made a list of companies which advertise their products on the Slovene market. The list includes a brief insight into the history of a company, the slogans that a company uses and an interpretation of the slogan. The contrastive comparison of English and Slovene slogans includes the comparison of phonological features such as rhyme and alliteration, comparison of the vocabulary and the types of sentences. The purpose of this diploma paper was to point out the differences and similarities in the use of the main features of advertising slogans in both languages. The form of a slogan, the words used in a slogan and other important features of a slogan make this short phrase or sentence eye-catching, memorable and unique.[K. Nemec]20092009-10-11 12:15:06Diplomsko delo12161UDK: 81'373.48=111=163.6(043.2)COBISS_ID: 17778184NUK URN: URN:SI:UM:DK:MZUNSQXRsl