Promotion of social responsibility - invention aimed to become innovation by systemic behaviorŽenko, Zdenka (Avtor) Mulej, Matjaž (Avtor) Social responsibility will be in this paper presented as an act of influencing the people in power to strive for honesty, justice and good of the whole society. To overcome the current crises the behavior of modern management and political practice needs to be changed after dominance of the neoliberal economic theory. Even in the democratic systems the influential people are often more concerned with what they should do to get adequate support from other political players and to stay in power. This is also one of the reasons why citizens are often concerned, whether the decisions made by the influential people were really the best ones for the society, nature. More attention should be given to the preparation of reliable data and the most important views or bases for decision-making and long term effects on society in their decision making processes.20112012-05-30 11:57:42Neznano25379UDK: 316.6COBISS_ID: 10972956ISSN pri članku: Y507-1666NUK URN: URN:SI:UM:DK:V0AYXBTRsl