The advertising business : operations, creativity, media planning, integrated communicationsJones, John Philip (Urednik) Ogilvy, David (Oseba ali ustanova, ki ji je knjiga (rokopis) posvečena) advertisingagenciesbusinessUSAlegislationmass mediamediummass communicationethicsexecutivessales promotionSage Publications02012-06-01 14:55:23Zbornik28577UDK: 659.1COBISS_ID: 19245149NUK URN: URN:SI:UM:DK:JICBRXIRsl