Marketing across culturesUsunier, Jean-Claude (Avtor) marketingconvergenceinternational marketingglobalizationmarketintegrationconsumptionlocal communitiesregional economicsconsumerculturedynamic systemstimespaceinteractionsbehaviorintercultural communicationdecisionproduct policymanagingrelativismvariablesbusiness environmentdistributionsales promotionpersonal sellingbusiness communicationinternational exchangerelationship marketingmarket researchpublic relationsbargainingtextbookscase studyFinancial Times20002012-06-01 16:43:14Učbenik za višje in visoke šole28805UDK: 339.5COBISS_ID: 10535142NUK URN: URN:SI:UM:DK:5Q2LTCWJsl