Corporate strategyLynch, Richard L. (Avtor) corporationsbusiness strategybusiness environmententerprisesgoaltargetmarket researchcompetitionanalysisanalysis of business operationconsumerhuman capitalhuman potentialoperations managementleadershipethicsknowledgetechnologyinnovationsstrategic managementstrategic planningtextbookscasescase studyFinancial Times/Prentice Hall20002012-06-01 16:45:45Učbenik za višje in visoke šole28817UDK: 005.2COBISS_ID: 11214054NUK URN: URN:SI:UM:DK:AJOYXR81sl