Internet marketing : strategy, implementation and practiceChaffey, Dave (Avtor) Mayer, Richard (Avtor) Johnston, Kevin (Avtor) Ellis-Chadwick, Fiona (Avtor) businessInternetmarketingcomputer applicationmarketing strategyinformationsmarketing planningmarketing channelsmarketing structureWorld Wide Webpromotionelectronic commerceelectronic transactionssuccess of business operationefficiencyretail salefutureforecastingdevelopmentbusiness decision-makingFinancial Times20002012-06-01 16:47:37Priročnik28831UDK: 339.13COBISS_ID: 20083549NUK URN: URN:SI:UM:DK:YZMTSFBFsl