Marketing theory : a student textBaker, Michael John (Urednik) marketingtheoryphilosophymarketing strategyeconomicsconsumerconsumer psychologybehaviorculturemarketsegmantationpositioningcommunicationservicesbusiness ethicsnon-profit organizationsmarketing mixhistorical overwievpostmodernityfutureforecastingtextbooksmiscellaniescollective worksBusiness Press20002012-06-01 16:47:39Učbenik za višje in visoke šole28832UDK: 339.13COBISS_ID: 20106845NUK URN: URN:SI:UM:DK:XKIXSS5Ssl