Global marketing management : a European perspectiveKeegan, Warren J. (Avtor) Schlegelmilch, Bodo B. (Avtor) marketinginternational marketingmarketing strategyexportmarket mechanismglobalizationbusiness environmentcreativityeconomic aspectsocial aspectculturesegmentationgoalpositioninginternational competitionlogisticsbusiness communicationtrendsworldEuropean Uniontextbookscase studyFinancial Times20012012-06-01 19:20:43Učbenik za višje in visoke šole29011UDK: 339.5COBISS_ID: 11386598NUK URN: URN:SI:UM:DK:WHSZTSWRsl