Relationship marketing : exploring relationship strategies in marketingEgan, John (Avtor) marketingmarket analysismarket relationsbuyersconsumerloyaltymarketing researchFinancial Times20012012-06-01 19:22:41Učbenik za višje in visoke šole29027UDK: 339.13COBISS_ID: 20605533NUK URN: URN:SI:UM:DK:FRN8SQVDsl