Business marketing management : B2BHutt, Michael D. (Avtor) Speh, Thomas W. (Avtor) enterprisescompany performancemarketingintercompany marketingcustomer relationshipmanagementsupply chainmarketing strategynew productsserviceselectronic marketingelectronic commerceplanningglobalizationmarketing channelspricingadvertisingsales promotionInternetcase studySouth-Western02012-06-05 10:56:22Učbenik za višje in visoke šole31293UDK: 339.13COBISS_ID: 18529510NUK URN: URN:SI:UM:DK:H5H3IEM6sl