Societal-level versus individual-level predictions of ethical behaviorRalston, David A. (Avtor) Potočan, Vojko (Avtor) kulturavrednoteraziskovanjeposlovna etikaindividualizemkolektivizemraziskovanjemerjenjeIs the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.20142015-07-10 12:32:05Delo ni kategorizirano49833UDK: 005.3:174COBISS_ID: 11412764ISSN pri članku: 0167-4544NUK URN: URN:SI:UM:DK:J2J72BLTsl