Quality competitive advantage of small hotels in CroatiaMilohnić, Ines (Avtor) Gržinić, Jasmina (Avtor) kvalitetakonkurenčnosthotelirstvostandardiHrvaškaThe aim of this research is to determine the impact of increasing the quality on the competitive advantage of the sector. Research has shown that, although management emphasises quality as the basic strategic goal, a 'declarative' level is present and should be transferred to the highest pos-sible realistic level. The average quality grade (according to category) of small hotels is 3.75 stars, which is higher than the Croatian average. Using a multivariate regression analysis, the theory of a strong influence of quality on increased competitive advantage of small hotels in Croatia has been proven. Facts and proposals of quality implementation measures in small hotel businesses are presented, with the aim of increasing competitive advantage.Društvo ekonomistov Maribor20102015-07-10 17:30:06Delo ni kategorizirano52368UDK: 005.336.3:640.4(497.5)OceCobissID: 751364COBISS_ID: 10446364ISSN pri članku: 0547-3101NUK URN: URN:SI:UM:DK:1T5XCYXPsl