Vpliv uporabnika na spletno marketinško platformoŠuman, Slavica (Avtor) Debevc, Matjaž (Mentor) Bischoff, Nikolaj (Komentor) Forsikringsportalenusabilityuser experienceuser interfaceonline platformAs a part of the Master thesis, we wanted to improve user experience, user interface and usability of Forsikringsportalen platform. Based on literature review and case studies conducted from the same or similar area of research, we redesigned certain elements of the platform. The performance of the redesigned elements was measured with Preference and Question tests as well as gathering of statistical data. With gathered results, we formed a conclusion that will help the company to engage users more. With the implemented improvements and increased percentage of first-time logins, the company can focus on the engagement after the login.S. Šuman20172017-07-09 11:45:22Magistrsko delo/naloga66759UDK: 004.5:004.774-026.12(043.2)COBISS_ID: 20868118NUK URN: URN:SI:UM:DK:9UMEHZOIsl