Social networks as a medium for establishing long-term relationships between customers and brandsŽupanić, Matija (Avtor) Verber, Domen (Mentor) Udir Mišič, Katja (Komentor) social networksbrandingestablishing relationships between a costumer and a brandSocial networks have become a big part of our everyday life. They have shaped our everyday lives, the way we communicate, express ourselves and the way we think. The main idea of this research is to explore and show to what extent and in what way do social networks facilitate the promotion of brands among younger users/audience, and what is their role in building a long-term relationship between the customer and the brandM. Županić20182018-04-18 22:01:23Magistrsko delo/naloga70241UDK: 316.472.4:347.772(043.2)COBISS_ID: 21514006NUK URN: URN:SI:UM:DK:W38H0C5Isl