Changes brought about by the Ultra Europe festival to the destination management and marketing of the city of SplitBartolec, Leo (Avtor) Turnšek, Maja (Mentor) podoba turistične destinacijemladinski turizemdogodkovni turizemoglaševanjemenedžmentfestivalizacijaNowadays, youth and event tourism are new specific types of tourism that have been given more attention in the academic literature. They are gaining in importance in the tourism industry in Croatia. This thesis aims to analyse the importance and impact that is brought by the Ultra Europe music festival to the city of Split, Croatia. The impact that is brought to a destination by a music festival is observed through three areas of analysis; (a) destination image, (b) creation of new products and services in a destination and (c) segmentation of visitors. Through these three dimensions, this thesis aims to see whether the “festivalisation” phenomena happened to the city of Split and how destination management and marketing stakeholders observe changes and use them for their business activities for the tourism market.L. Bartolec20192019-08-29 08:57:53Magistrsko delo/naloga74486UDK: 338.48-611-053.81(497.583 Split)(043.2)COBISS_ID: 2048330835 NUK URN: URN:SI:UM:DK:CRJA7VYTsl