The importance of educational service quality for customer satisfaction and organizational reputationRamovš, Marjeta (Avtor) Milfelner, Borut (Avtor) customer satisfactionorganizational reputationservice deliveryperceived service qualityeducational service qualityThis paper aims to enhance the understanding of the concepts of service quality, customer satisfaction with service, and organizational reputation in the context of educational services. The conceptual framework for testing the relationship between the three constructs was developed and tested on a sample of 97 educational service users. The results showed no significant difference between perceived and expected service quality. However, a positive relationship was found between customer satisfaction and three subconstructs of perceived service quality. Also, a significant positive correlation between organizational reputation and three latent variables of perceived service quality and a positive relationship between satisfaction and organizational reputation.20232023-09-05 10:31:56Znanstveno delo85632UDK: 37:005.336.3COBISS_ID: 159715331DOI: 10.2478/ngoe-2023-0009ISSN pri članku: 0547-3101sl