The role of strategic management in the business success of sports organizations: Research of Celje football club in the 2022/23 and 2023/24 seasonsRzhevskiy, Nikolay (Avtor) Kolar, Edvard (Mentor) strategic management. management of sports organizations. strategic planning.This diploma illustrates that the success of FC Celje is not merely the result of on-field talent but a comprehensive strategic management framework that supports and enhances every aspect of the club's operations. By examining the club's strategic management practices of the past two seasons, this study provides valuable insights into how sports organizations can achieve and sustain success through effective management practices, financial management, talent development, and community engagement. This thesis's findings underscore that the success of any organization begins with a well-defined strategy. Strategic management provides the framework for setting long-term goals, aligning resources, and navigating the complexities of the sports industry. However, the study also brings to light the equally important role of operational management. The insights gained from the experience of FC Celje demonstrate that a holistic approach, combining strategic and operational management, is essential for achieving and sustaining success. By understanding and applying these principles, sports organizations can build a solid foundation for long-term growth, improve their competitive edge, and enhance their overall performance. This thesis offers a practical guide for other clubs seeking to replicate the success of FC Celje, emphasizing the importance of strategic foresight coupled with meticulous operational execution.20242024-09-23 18:21:37Diplomsko delo/naloga90798COBISS_ID: 215719171sl