Effects of corporate purpose on organizational innovationArraya, Marco (Avtor) Monteiro, Anabela (Avtor) corporate purposeorganizational infrastructureorganizational innovationpeople-centric approachsequential mediationPurpose: The current study has two primary goals: first, to examine the influence of corporate purpose on organizational innovation and second, to analyze the sequential mediation effect of both a people-centric approach and infrastructure between corporate purpose and organizational innovation. Design/Methodology: A sequential explanatory mixed-method design was used in this study. Confirmatory factor analysis (CFA) and PROCESS macro were applied based on 188 online questionnaires completed by employees of a leading Portuguese publishing company, followed by a thematic analysis of 37 structured interviews. Results: The quantitative findings indicate that corporate purpose has a positive impact on organizational innovation and that both the people-centric approach and organizational infrastructure serve as significant mediators in the relationship between corporate purpose and organizational innovation. Moreover, the people-centric approach and organizational infrastructure sequentially mediate the relationship between corporate purpose and organizational innovation. The qualitative data corroborate and deepen these findings, revealing the crucial role of a people-centric approach and organizational infrastructure as mediators in corporate purpose to cope with organizational innovation. Conclusions: Our study provides theoretical and practical implications for practitioners, researchers, and business leaders to better understand the relationship between these concepts and opportunities for further research.20252025-08-07 12:35:12Neznano94190UDK: 005.7COBISS_ID: 245022979DOI: 10.2478/orga-2025-0011ISSN pri članku: 1318-5454sl