20.500.12556/DKUM-10078 ANALIZA SESTAVIN V FILMSKIH PLAKATIH ANALYSIS OF INGREDIENTS IN FILM POSTERS Želja vsakega oblikovalca je ustvariti prepoznaven plakat. Da bi mu to uspelo, mora obvladati razumevanje osebnosti, ter kako le ta osebnost zaznava. V diplomski nalogi smo teoretično obdelali interakcijski model osebnosti, Jungovo analitično psihologijo osebnosti in informacijsko ekološko razlago zaznav. Z barvami oblikovalec v plakatu ustvarja figuro, ozadje, ravnotežje, kompozicijo. Kot del kompozicije smo raziskali tudi uporabo zlatega reza. Izmerili smo uporabo osnovnih barv RGB modela v filmskih plakatih v različnih kulturah, ter dodatno analizirali izbrane plakate. Na celoten plakat ima velik vpliv tudi simbolika. Tako barv, kot tudi likov, teles, ki jih oblikovalec namenoma ali ne namenoma (podzavestno, intuitivno) vgradi v plakat. Vse to oblikovalec uporabi, da doseže učinek. Doseže pozornost množice in jo pripravi do akcije - ogleda filma, nakupa vstopnice za ogled, nakupa filmskega DVD-ja... Tako lahko skupina ljudi zbranih v marketinški oz. oblikovalski agenciji formira mit, ki služi namenu kontrole nad množico oz. ciljno skupino. The desire of every designer is to create a recognisable poster. To achieve this, he has to master the understanding of the personality and its perception. This diploma paper has dealt in theory with the interaction model of personality, Jung's analytical personality psychology and the information – ecology explanation of perception. The designer creates the figure, background, balance and composition with the use of colours. As a part of the composition the paper has also dealt with the use of the golden cut. The use of the basic colours of the RGB model have been measured in movie posters in different cultures, the chosen posters have been further analysed. Symbolism has also a great impact on the poster as a whole. This includes colour as well as figures and bodies which have been built into the composition intentionally or unintentionally (subconsciously, intuitively). All this is used by the designer to achieve an effect. The attention of the public is achieved, it is made to act – to see a movie, buy a ticket for the movie, buy the DVD, etc. This is how a group of people in marketing or design agencies can form a myth which serves to control the masses, i.e. the target audience. filmski plakat interakcijski model osebnosti Jungova analitična psihologija informacijsko ekološka razlaga zaznav barve simboli figura ozadje ravnotežje kompozicija gestalt zlati rez psihološki stroj RGB model Movie poster interaction personality model Jung's analytical psychology the information – ecology interpretation of perception colours symbols figure background balance composition gestalt golden cut psychology machine RGB model true true false [A. Papež] Slovenski jezik Angleški jezik Diplomsko delo 2009-04-02 16:48:57 2009-07-15 09:41:58 2022-04-11 15:58:53 2022-04-15 03:36:52 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 791 9916700 URN:SI:UM:DK:EFGAXBTU UNI_Papez_Aljaz_2009.pdf UNI_Papez_Aljaz_2009.pdf 1 57697C943BA622902C0C3C5F7F26B9A8 a9f58f341c8b7c8e553dad5b99e6631de494d738c63930bd4bef58c6a3d0f9f3 b7c0e913-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/288b8a9b-999d-469f-8eb5-5b08ad7df182 https://dk.um.si/Dokument.php?lang=slv&id=7995 Ekonomsko-poslovna fakulteta 0 0 0