20.500.12556/DKUM-10260 PLANIRANJE USTANOVITVE PODJETJA JAP HONDA D.O.O. ENTERPRISE JAP HONDA LTD. START-UP PLANNING Še pred ustanovitvijo podjetja moramo opredeliti predustanovitvene in ustanovitvene aktivnosti ter oblikovati ustanovitveno in razvojno vizijo podjetja, saj lahko s tem lažje zagotovimo obstoj in razvoj podjetja. Na začetku diplomske naloge smo predstavili podjetniško idejo in način njene uresničitve. Seznanili smo se s potencialno konkurenco podjetja Jap Honda d.o.o. na lokalni ravni in ugotovili prednosti ter slabosti. K temu pripomore tudi dobro planiranje podjetja, predvsem za njegovo prihodnost. V nestabilnem poslovnem okolju smo preučili tudi priložnosti in nevarnosti. Ugotovili smo tudi te vrednote ter tako postavili izhodišča za snovanje in oblikovanje politike podjetja. Oblikovati in izbrati je potrebno primerno poslanstvo, smotre in temeljne cilje. Cilji morajo biti jasno določeni in razumljivi za vsakogar. S pomočjo strateškega managementa se določijo glavni načini za dosego politike podjetja. Na področju kombinacij prodajnega trga in proizvodov/storitev podjetja, oskrbnega trga z resursi in potreb podjetja po resursih, trga delovne sile in potrebnih sodelavcev podjetja, ter trga kapitala in potrebnih vrst kapitala smo za razvoj proučevanega podjetja iskali strateške možnosti. Na podlagi ugotovljenih strateških možnosti smo določili strategije in strukture, potrebne za njihovo realizacijo. Razvojne strukture so povezane s temeljno strategijo in politiko ter vizijo podjetja Jap Honda d.o.o. Za uspešnost, ugled in neodvisnost podjetja bo potrebno neprestano celovito usklajevanje med političnimi, strateškimi in izvedbenimi (z)možnostmi proučevanega podjetja. Planirani razvoj smo s programom razvoja postavili v čas in prostor. Na koncu smo se seznanili še z ustanovitvenimi aktivnostmi ter postopki, ki pri tem nastajajo. Z (zgoraj) opisanim smo prikazali, da so predustanovitvene in ustanovitvene aktivnosti zelo pomembne za obstoj in nadaljnjo rast podjetja. S primerom smo prikazali, kako lahko planiramo razvoj podjetja za uresničitev svoje vizije in podjetniške ideje za boljši jutri. Tovrsten plan nam bo pomagal pri planirani ustanovitvi podjetja Jap Honda d.o.o.. Even before a company is established, we must conduct pre-establishing and establishing activities and form a developing vision of a company in order to ensure the existence and progress of the said company. It is important to form an appropriate mission accompanied by clear and solid goals. At the beginning of our dissertation we have introduced a business idea and the plan that will help us bring it to realization. We have informed ourselves of potential competition of the company Jap Honda Ltd. on a local level, as well as its strengths and weaknesses. Good company planning for the future is very helpful in this sense. We have also studied all the potential opportunities and treats that could be important for the company in an unstable environment and company valueableness. In conclusion, all studies have helped us form cues that enabled us to create a defined framework for business policy. The objectives of the company must be specific and easily understood by everyone. Furthermore, with the help of strategic management, we can define the appropriate steps that will assist us with the establishment of business policy. In terms of the development of the studied company, we have searched for strategic options in different areas among which were the combination of the selling market and product/service of the company, the supplier market with resources and the company’s demand for those resources, the workforce market and the need for employees of the company and ultimately, the combination of market capital with all the necessary different kinds of capital. After defining all the strategic possibilities we have determined all the strategies and structures that are necessary for their realization. Development structures are connected to the core strategy, business policy and vision of Jap Honda Ltd. In order for the company to be successful, reputable and independent we must ensure a constant process of synchronization among all the factors including the political, strategic and executive abilities of the studied company. And finally, we have also acknowledged all the start-up activities and the procedures that accompany them. What we can conclude from the description (above) is that the pre-establishing and establishing activities are vital for a company’s existence, its progress and its development. By offering the example studied we have demonstrated how we can create a development plan that will help us bring our business idea and vision to realization and ensure a better tomorrow. This kind of plan will assist us with this particular start-up realization of the company Jap Honda Ltd.. Ključne besede: • ustanovitev podjetja • vizija • politika podjetja • strateški management • razvoj podjetja. Key words: • start-up planning • vision • business policy • strategic management • company development. true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-04-28 21:49:22 2009-06-23 13:18:45 2022-04-11 16:08:00 2022-04-16 03:18:09 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9891100 URN:SI:UM:DK:ODFPTMVK VS_Marjanovic_Zoran_2009.pdf VS_Marjanovic_Zoran_2009.pdf 1 FDEC09495830C6CA56972D59ADF7D175 ca6525f4244af18adcffc48a56a6279b71a40148c1ff6cf2f9138ed29b7905d3 c5cf6b12-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c97f8523-2851-449b-adc8-3c80460648be https://dk.um.si/Dokument.php?lang=slv&id=8261 Ekonomsko-poslovna fakulteta 0 0 0