20.500.12556/DKUM-10491 RAZISKAVA KONKURENCE PODJETJA MIEL D.O.O. COMPETITION ANALYSIS IN MIEL LTD. Namen diplomskega dela je raziskava konkurence podjetja Miel d.o.o. Tema diplomskega dela sodi na področje strateškega marketinga. Diplomska naloga je razdeljena na pet poglavji. V uvodnem delu sem opredelila področje in problem, ki ga bom raziskala, namen, cilje in osnovne trditve raziskave. Navedla sem še predpostavke, omejitve raziskave in metode, ki sem jih pri raziskovanju uporabila. V drugem poglavju sem podala osnovna spoznanja na področju strateškega managementa in strateškega marketinškega managementa in podala ustrezne analitične postopke za izvedbo strateške analize konkurence. V tretjem poglavju sem se osredotočila na analizo konkurence. V četrtem poglavju sem predstavila podjetje Miel d.o.o., njegovo zgodovino, trenutno stanje in pričakovanja v prihodnosti, ter na kratko predstavila tudi podjetje Omron na Japonskem. Zadnje, peto poglavje je namenjeno raziskavi konkurence podjetja Miel d.o.o., ki sem jo izvedla z anketnim vprašalnikom. Z raziskavo sem želela ugotoviti prednosti in slabosti podjetja Miel d.o.o. v primerjavi z njegovim najmočnejšim konkurentom na slovenskem trgu. V tem poglavju sem tudi podala rezultate ankete, ki sem jo izvajala v podjetjih, ki so odjemalci podjetja Miel d.o.o. in hkrati odjemalci podjetja Siemens Slovenija. This B.A. dissertation deals with the research of marketing competition of Miel GmbH. The theme of my dissertation belongs to the area of strategic marketing. The dissertation is divided into five parts. In the introduction, I have described the area, the problem, the purpose and the goals of my research, along with the basic claims of my research. I have also stated the presumptions and limitations of my research and the methods used while researching. In the second part, I have stated the basic facts about the strategic management, as well as strategic marketing management. I have also provided all the suitable analytical procedures used for carrying out the strategic competition analysis. The third part focuses on the research of marketing competition. In the fourth part, I have introduced Miel GmbH, its history, its current status and its future anticipations. In a short manner, I have also presented a Japanese company Omron GmbH. The last part of my dissertation focuses on the marketing competition analysis of Miel GmbH, which was carried out with the help of a questionnaire. With the research, I tried to establish all the advantages and weaknesses of Miel GmbH in comparison with its biggest rival in the Slovene market. In the last part, I have also displayed the results of the survey, which was carried out in various companies, clients of Miel GmbH, and at the same time, clients of Siemens Slovenia. Strateški marketing strateška analiza analiza konkurence konkurenti raziskava konkurence anketni vprašalnik podjetje Miel d.o.o. Strategic marketing strategic analysis analysis of competition competition competition analysis questionnaire company Miel Ltd. true true false [N. Jeram] Slovenski jezik Angleški jezik Diplomsko delo 2009-05-18 18:05:46 2010-02-23 11:15:48 2022-04-11 16:19:23 2022-04-16 03:29:34 2009 0 Velenje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 10001692 URN:SI:UM:DK:ICPXMDYI UNI_Jeram_Nina_2009.pdf UNI_Jeram_Nina_2009.pdf 1 6B4E9B2288C9CA9DF100D8BB740B4AF8 90a80b6284526a170e66956e2e22f8b481faa641a6ef570b7934f3628396a830 d7fe9715-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0f799ad5-7a7c-4d99-9d7e-6cc0cff345f6 https://dk.um.si/Dokument.php?lang=slv&id=8607 Ekonomsko-poslovna fakulteta 0 0 0