20.500.12556/DKUM-10517 OGLAŠEVANJE V PODJETJU LINDE PLIN D.O.O. ZA UTEKOČINJEN NAFTNI PLIN - UNP. ADVERTISING IN THE COMPANY LINDE GAS D.O.O. - LPG V teoretičnem delu diplomske naloge sem predstavil pojem oglaševanja ter korake oglaševalskega programa, v praktičnem delu pa sem predstavil konkretne aktivnosti oglaševanja utekočinjenega naftnega plina v podjetju Linde plin d. o. o., v katerem sem zaposlen. Theoretical part of graduation thesis defines the concept of advertising and presents the steps of advertising program. Practical part presents actual activities on advertising of liquid gas in company Linde plin d.o.o. where the author is employed. Tržno komuniciranje oglaševanje program oglaševanja cilji oglaševanja komunikacijski kanali Linde plin d. o. o.. Market communication advertising advertising program goals of advertising communication channels Linde plin d. o. o.. true true false [D. Zupanc] Slovenski jezik Angleški jezik Diplomsko delo 2009-05-20 13:55:44 2009-11-17 15:49:55 2022-04-11 16:20:40 2022-04-16 03:30:45 2009 0 Migojnice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10031644 URN:SI:UM:DK:8RQYFRSX VS_Zupanc_Dejan_2009.pdf VS_Zupanc_Dejan_2009.pdf 1 81536C2F2D8C9B088AC1FC2A3591E4D2 26065b229cda03fe153d59d0c49fd51bfe029c1ac01d73954c7c38206e20445d d9b2bbac-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/58be7f34-74cc-43ce-b1bb-e380112c8ecb https://dk.um.si/Dokument.php?lang=slv&id=8654 Ekonomsko-poslovna fakulteta 0 0 0