20.500.12556/DKUM-10722 ZADOVOLJSTVO KUPCEV V TERENSKI PRODAJALNI INTER DISKONT CUSTOMER SATISFACTION IN MOBIL SHOP INTER DISKONT Cilj vsakega podjetja je doseči zadovoljstvo kupcev, kajti zadovoljni kupci so pravo bogastvo podjetja. Vendar to ni lahko, saj so podjetja soočena na eni strani z močno konkurenco, na drugi strani pa z vedno bolj zahtevnimi kupci, ki želijo za svoj denar dobiti kar največ. In prav zaradi naraščajoče konkurence je vedno bolj pomembno, da si podjetja prizadevajo čim bolje spoznati svoje kupce, njihova pričakovanja ter čim bolje zadovoljiti njihove potrebe, kajti le zadovoljni kupci bodo ostali zvesti podjetju in se bodo vanj ponovno vračali. Na zadovoljstvo kupcev vpliva skupina dejavnikov in ne le samo kakovost in cena izdelka. Zato je pomembno, da se podjetje teh dejavnikov zaveda in jih upošteva pri uresničevanju svoje poslovne strategije. Le tako bo lahko kupcem zagotovilo večjo mero zadovoljstva in s tem tudi večjo mero njihove zvestobe. Analiza rezultatov raziskave med kupci podjetja Inter Diskont kaže, da so kupci na splošno zadovoljni s terenskima prodajalnama tako v Krškem kot v Murski Soboti, ki sta bili vključeni v raziskavo, kar predstavlja dobre temelje za uspešno poslovanje podjetja v prihodnosti. Vendar pa so kupci navedli tudi nekaj predlogov za spremembe in nekaj nezadovoljstva z določenimi dejavniki, ki bi jih podjetje lahko spremenilo ter izboljšalo in s tem še povečalo trenutno zadovoljstvo svojih kupcev. The goal of every company is to accomplish the satisfaction of customers, because satisfied customers are the true wealth of a company. But that is not so easy because on the one hand the companies are faced with a very strong competition and on the other hand there are more and more demanding customers who wish to gain the best for their money. And because of the increase of competition it is important that the companies endeavour to get to know their customers, their expectations and to fulfill their needs as good as possible, because only satisfied customers will stay loyal to the company and will come back again. A lot of things influence on customers, not just price and quality. Companies should know these facts and consider them in their business strategy. Customers should be pleased and their loyalty could be won. The analysis of the result of questionnaire which was taken among customers indicates that customers are generally satisfied with field stores in Krško and Murska Sobota, who were included in the research, which makes foundations for a successful business in the future. However, customers did state some suggestions for changes and some dissatisfaction with certain factors, which company could change and improve and whit that even increase satisfaction of their customers. Kupci zadovoljstvo kupcev pričakovanja zaznave merjenje zadovoljstva kupcev anketa o zadovoljstvu kupcev Inter Dikont. Customers customer satisfaction expectations perceptions measuring of customer satisfaction questionnaire of customer satisfaction Inter Diskont. true true false [M. Linasi] Slovenski jezik Angleški jezik Diplomsko delo 2009-06-01 22:57:00 2009-12-01 08:13:10 2022-04-11 16:30:45 2022-04-17 03:10:05 2009 0 Slovenj Gradec 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10018844 URN:SI:UM:DK:B2TAJE9T VS_Linasi_Metka_2009.pdf VS_Linasi_Metka_2009.pdf 1 261CF9D592557834F69996E2E9FCE45B fbc1505bae1171491ba67390ad8f01259931f9663e75ceabde6fb478c0b692d8 e907738f-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d13db4ba-d851-4a5d-833e-89fd29a15d32 https://dk.um.si/Dokument.php?lang=slv&id=8962 Ekonomsko-poslovna fakulteta 0 0 0