20.500.12556/DKUM-10784 MOŽNOSTI RAZVOJA TURIZMA V POMURSKI REGIJI POSSIBILITIES FOR TOURISM DEVELOPMENT IN THE POMURJE REGION Turizem je tudi za pomursko regijo prava razvojna priložnost. Pomurje je lepa, predvsem podeželska pokrajina, ki ima veliko še neizkoriščenih turističnih danosti. Značilnosti prostora, ohranjenost narave, vodni viri in značilnosti poselitve so potenciali, ki omogočajo oblikovanje prepoznavnega in regionalno značilnega turističnega produkta. Turizem pa se žal razvija le v nekaterih delih Pomurja, predvsem v Moravskih Toplicah in tamkajšnji prebivalci se zavedajo, da ostalih delov regije, v katerih prav tako najdemo naravne zaklade, turisti ne poznajo. Zdraviliški turizem je že sedaj in bo tudi v bodoče trdna osnova pomurskega turizma in bi se morale ob njem razvijati še vse ostale vrste turizma ter spremljevalne dejavnosti. Z raziskavo so se potrdile trditve raziskave (glej stran 6): • Pomurje je ekološko zelo dobro ohranjena pokrajina z bogatimi viri termalne in mineralne vode, ki so osnova turizma v tej regiji, vendar pa po mnenju anketirancev obstaja še veliko neizkoriščenih možnosti. • Naravne danosti za zdraviliški turizem in reka Mura prispevajo k turistični prepoznavnosti regije, medtem ko sta lovni in kmečki turizem ob vinskih cestah, glede na danosti, še vedno premalo razvita. • Med anketiranimi prebivalci Pomurja in zaposlenimi v turistični panogi pozitivni učinki turizma prevladujejo nad negativnimi. • Naklonjenost nadaljnjemu razvoju in širjenju turizma v Pomurju je zelo velika pri obeh skupinah anketirancev. Tourism is also for the Pomurje region a real development opportunity. Pomurje is a beautiful mainly rural landscape with a lot of unexploited tourist possibilities. Space and settlement characteristics, preserved nature and water sources are the potentials which enable the development of recognisable tourist products distinctive of the region. But unfortunately, tourism is developing only in some parts of the Pomurje, mainly in the spa Moravske Toplice, and the residents of the region are aware that the other parts full with natural treasures yet remain unknown for lots of tourists. Health resort tourism is and will remain the solid base of this region, however it should evolve all the other main forms of tourism with its accompanying activities. By the inquiry analysis, the statements are confirmed (see page No. 6): • Pomurje is ecologically well preserved and full of thermal and mineral water sources, which are essential for tourism in this region. However, in the opinions of the respondents there are still many unexploited potentials. • This region is famous for its natural potentials for health resort tourism and the Mura river, but hunting and rural tourism by the wine roads are, considering the possibilities, not enough developed. • Among the interviewed residents of Pomurje and employees in tourism positive effects of tourism predominate over negative. • Both interviewed groups are very much in favour of further development and spreading of tourism in Pomurje region. konkurenčne prednosti turizma v Sloveniji možnosti za razvoj turizma v Pomurju mnenja domačinov in zaposlenih v turistični panogi o učinkih turizma pozitivni in negativni učinki turizma. competitive advantages of tourism in Slovenia potentials for tourism development in Pomurje opinions of residents and employees in tourist sector of tourism development positive and negative effects of tourism. true true false [A. Horvat] Slovenski jezik Angleški jezik Diplomsko delo 2009-06-04 15:34:53 2009-11-18 10:48:50 2022-04-11 16:33:59 2022-04-17 03:13:04 2009 0 Lenart 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 10032412 URN:SI:UM:DK:JU3KBGO4 VS_Horvat_Alenka_2009.pdf VS_Horvat_Alenka_2009.pdf 1 7D2DB649F534A150D20DB9E9E75CE0B9 fa48096850db98ef133976cae6d1a65eb3931cb32fd3f1b9b7bf08c9083733b8 eeca9a7b-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/92a82440-7b7c-48a9-afe6-69660e05149c https://dk.um.si/Dokument.php?lang=slv&id=9096 Ekonomsko-poslovna fakulteta 0 0 0