20.500.12556/DKUM-10850 NOV MODEL TRŽENJA STORITEV V TERMAH DOLENJSKE TOPLICE S POUDARKOM NA UGOTAVLJANJU ZADOVOLJSTVA A NEW MODEL OF SERVICES MARKETING IN THE SPA DOLENJSKE TOPLICE WITH THE EMPHASIS ON CLIENT SATISFACTION ASSESSMENT Naloga obravnava in prikazuje nov model trženja storitev v Termah Dolenjske Toplice s poudarkom na ugotavljanju zadovoljstva tržnih strank. V uvodnih poglavjih so opredeljeni cilji, metode dela, izhodišče raziskave in delovna hipoteza. Celovito je podan marketinški splet po formuli 7P za obravnavane storitve, s posebnim poudarkom na oblikovanju fizioterapevtskih in drugih storitev. S pomočjo tržne raziskave o zadovoljstvu gostov s hotelskimi in drugimi storitvami v Termah Dolenjske Toplice smo ugotavljali zadovoljstvo tržnih strank in odgovorili na postavljeno hipotezo. Bistvo naloge je bilo v oblikovanju novega modela trženja storitev, kar smo prikazali v sliki in besedi. The thesis adressis and presents a new model of services marketing in the Spa Dolenjske Toplice with the emphasis on clients satisfaction assessmant. The introductory chapters determine the aims, methods, research reference point and work hypothesis. Marketing mix is presented as integrated and using a 7P formulae for researched services, with a special attention to the shaping of physiotherapy and other services. With the help of marketing research on customer satisfaction with the hotel and other services at Terme Dolenjske Toplice, we have determined the satisfaction of marketed clients and answered the set hypothesis. The focal point of the thesis was to present the new marketing model for the services and this was done in words and with pictures. marketing zadovoljstvo tržnih strank marketinški splet tržna raziskava tržno komuniciranje. marketing marketed clients satisfaction marketing mix market research marketing communication. true true false Slovenski jezik Angleški jezik Magistrsko delo 2009-06-09 22:16:54 2009-07-16 10:54:53 2022-04-11 16:37:02 2022-04-17 03:16:58 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6467347 URN:SI:UM:DK:SOPFNSMD MAG_Susteric_Natasa_2009.pdf MAG_Susteric_Natasa_2009.pdf 1 98FCECB0CCF0A36215CE7A747C01481D ebf09cd637196b7a7822e22d8611e39d0457088f54cb1c70445a599065c51aa8 f2963dfc-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b97751ca-f2fd-4e71-8ac7-c57519753436 https://dk.um.si/Dokument.php?lang=slv&id=9193 Fakulteta za organizacijske vede 0 0 0