20.500.12556/DKUM-10900 KATALOG KOT SREDSTVO OGLAŠEVANJA IN POSPEŠEVANJA PRODAJE V DRUŽBI RELAX TURIZEM D.O.O. CATALOG AS TOOL FOR ADVERTISING AND SALES PROMOTION IN RELAX TURIZEM D.O.O. COMPANY Diplomska naloga je sestavljena tako iz teoretičnega kot praktičnega dela. V teoretičnem delu smo na splošno predstavili in razjasnili pojme, ki so povezani z diplomsko nalogo, kot so tržno komuniciranje, oglaševanje, pospeševanje prodaje ter kataloška prodaja. Praktičen del diplomske naloge pa zajema opis družbe Relax Turizem d.o.o. Predstavili smo razvoj podjetja ter njegovo vizijo, poslanstvo, cilje in strategijo. Nekaj besed smo namenili tudi oglaševanju podjetja. Nadalje pa smo se osredotočili na turistične kataloge kot sredstvo oglaševanja in pospeševanja prodaje v družbi Relax Turizem. Turistični katalogi so za družbo Relax Turizem ključnega pomena za uspešno poslovanje. Prepoznavni so po dveh značilnih barvah in sicer temno modre in rumene barve. So pomemben del tako oglaševanja kot pospeševanja prodaje. Vsak turistični katalog kupcu nadzorno prikazuje turistične proizvode (počitnice in potovanja) tako opisno, cenovno kot tudi slikovno z raznimi fotografijami. Pravtako pa so zraven vsake ponudbe prikazane tudi vse ugodnosti, ki jih družba Relax Turizem ponuja svojim kupcem. My diploma work is based on a theoretical and partical part. In the theoretical part we are introduced and cleared some conceptions, which are connected with diploma work. This conceptions are market communication, advertising, sales promotion and sales of catalog. The partical part introduces the company Relax Turizem d.o.o. We are present a company development and their vision, mission, goals and strategy. A few words intend also for company advertising. Then we are concentrate on a tourist catalog as tool for advertising and sales promotion in company Relax Turizem. The catalog is very important tool for successful bussiness in company Relax Turizem. This tourist catalog we are recognize at two significant colours dark blue and yellow. They are important part of advertising and sales promotion. Each tourist catalog present tourist products (holidays and journey) so descriptively, price-led and colourful with many different photographs. Each offer in catalog also present the all advantages, which the company Relax Turizem gives a loyaly customers. oglaševanje pospeševanje prodaje katalog turistični proizvod družba Relax Turizem d.o.o. advertising sales promotion catalog tourist product company Relax Turizem d.o.o. true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-06-14 16:26:25 2009-10-19 09:26:43 2022-04-11 16:39:38 2022-04-17 03:18:33 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9979164 URN:SI:UM:DK:HDFNDME2 VS_Slana_Petra_2009.pdf VS_Slana_Petra_2009.pdf 1 576679F4D7088C2CD35C1B360B1253F5 b81a8ec365812ade24260e5facffdff67bc4ecfc8427ff1fc2a1f61b9a00dd9b f5b58cbc-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/eadcba88-85c8-4447-9384-645e5fceb1ed https://dk.um.si/Dokument.php?lang=slv&id=9290 Ekonomsko-poslovna fakulteta 0 0 0