20.500.12556/DKUM-10956 NAPOVEDOVANJE SPREJEMLJIVOSTI IZDELKA NA TRGU S POMOČJO VEČKRITERIJSKE ANALIZE FORECASTING OF A PRODUCT ACCEPTABILITY ON THE MARKET WITH MULTI-CRITERIA ANALYSIS Novi izdelki predstavljajo tretjino vseh prodanih izdelkov in le manj kot polovica podjetij je uspešna v doseganju pričakovanj svojih kupcev z novimi izdelki. Tretjina podjetij ocenjuje hitrost in učinkovitost razvoja novih izdelkov kot slabo, prav tako tretjina podjetij pa ne meri učinka novih izdelkov pri svojih kupcih. Podjetja, ki s svojimi izdelki hitreje in učinkoviteje prodrejo na trg in ob tem s svojimi izdelki zadovoljujejo potrošnikove potrebe, imajo izredno konkurenčno prednost. Podjetja, ki tega pogoja ne izpolnjujejo in ne zadenejo potrošnikovih potreb, so obsojena na počasno upadanje razvoja in posledični propad. Napreden in neprestan razvoj izdelkov je postala pomembna konkurenčna in zmagovalna prednost podjetij. Pri razvoju novih izdelkov bomo z uporabo razvitega modela z večkriterijsko analizo napovedali trend razvoja. V večkriterijski analizi uporabimo tudi večdimenzionalni prostor, ki nam omogoča določanje časovnega argumenta v primerjavi s parametri izdelka. V določanju parametrov izdelka sodelujeta podjetje z internimi informacijami in tržišče s svojimi zahtevami. V tem pogledu je mogoče vzpostaviti inovativno okolje v razvoju novih izdelkov. Pričujoča disertacija navaja različne pristope k razvoju izdelkov. Ključna pozornost je posvečena inovativni metodi večkriterijske analize v večdimenzionalnem prostoru za ugotavljanje bodočega trenda razvoja izdelka. New products represent a third of all sold products and only half of companies are successful in fulfilling the expectations of their customers. A third of the companies estimate speed and effectiveness of development as insufficient. On the other hand, a third of the companies does not measure the effect of new products with their customers. Companies which penetrate the market faster and more efficient with their products and at the same time satisfy customer demands with these products, have competitive advantage. Companies which do not fulfil these conditions and not meet the market demands are condemned to slow development decline and consequently to ruin. Progressive and constant development of products has become a competitive and winning advantage of companies. In the field of product development it is the developed multi-criteria analysis model which can forecast trend of development. In multi-criteria analysis multidimensional space is also used, which allows establishing time argument in comparison with other product parameters. Product parameters are determined by the internal field of company possibilities and external field of market demands. This integrative approach can re-establish innovative environment in developing new products. Present dissertation quotes different types of access to product innovation. On the basis of the integrative view a multi-criteria analysis for future trend of product development has been developed. razvoj izdelkov novi izdelki večkriterijska analiza večdimenzionalni prostor napovedovanje product development new products multi-criteria analysis multidimensional space forecasting. true true false [T. Kostanjevec] Slovenski jezik Angleški jezik Doktorska disertacija 2009-06-17 11:39:44 2009-06-30 12:46:26 2022-04-11 23:20:17 2022-04-17 03:21:44 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.5:[658.624:519.8](043.3) 246405632 URN:SI:UM:DK:BEFBV8ZQ DR_Kostanjevec_Tomaz_2009.pdf DR_Kostanjevec_Tomaz_2009.pdf 1 EC25B5EAD192FC1A2E63914372372EAE 9225bb8745ffd34b49b7a8135c70fb324b30f33e74b0291b6782b7811997dd6b f9c33c68-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8144e070-1c6c-4433-8ad2-44e9bc353326 https://dk.um.si/Dokument.php?lang=slv&id=9372 Fakulteta za strojništvo 0 0 0