20.500.12556/DKUM-11025 STRATEGIJE CEN PODJETJA JERUZALEM ORMOŽ VVS d.d. ZA TUJE TRGE FOREIGN MARKETS PRICING STRATEGIES OF COMPANY JERUZALEM ORMOŽ VVS D.D. Podjetje Jeruzalem Ormož prodaja svoja vina na domačem in tujem trgu. Kot veliko slovenskim podjetjem tudi podjetju Jeruzalem Ormož predstavljajo najpomembnejše trge Sloveniji najbližje države. Vendar si v podjetju prizadevajo razširiti prodajo vseh svojih vin v čim več držav. Posebej se jim zdijo privlačne države zahodne in severne Evrope, in sicer zaradi nizke lastne proizvodnje in velike kupne moči. Podjetje se zaveda dejstva, da lahko izvoz, razen priložnosti, prinaša tudi tveganja. Za uspešno prodajo je izdelku potrebno določiti primerno ceno, kar podjetje izvede s pomočjo izbrane metode in cenovne strategije. Pri določanju prodajne cene za tuji trg mora podjetje upoštevati številne dejavnike, ki niso prisotni pri določanju cene za domači trg, običajno pa vodijo do precejšnje spremembe končne prodajne cene. V tej diplomski nalogi smo preučili kako določa prodajne cene in katere cenovne strategije za tuje trge uporablja podjetje Jeruzalem Ormož VVS d.o.o. Obravnavali smo primer, ko podjetje zaradi doseganja cilja povečane prodaje, za enake izdelke uporablja različne prodajne cene. Company Jeruzalem Ormož sells its wines at domestic and foreign markets. As for many Slovenian companies, also for company Jeruzalem Ormož the most important markets are the nearest countries of Slovenia. However, in the company they endeavour themselves to extend the sales of all their wines to as many countries as possible. Due to their low production and high purchasing power, the countries of western and northern Europe seems to be the most attractive The company is aware of the fact that export, in addition to opportunity, brings risks as well. For successful sale of the product it is necessary to establish the appropriate price, which can be carried out by the use of the selected pricing methods and strategies. At determining the price for a foreign market the company has to take into consideration many factors, which are not present at the determination of prices for domestic market, but usually lead to significant changes of the final price. In this thesis we have studied how the company Jerizalem Ormož sets its prices and which pricing strategies for foreign markets it uses. We have discussed the case, when the company, with the objective to achieve the goal of increased sale, uses different prices for the same products. trženjski splet strategija cene izvoz vinarstvo Jeruzalem Ormož d.o.o. marketing mix pricing strategy exports Viniculture Jeruzalem Ormož d.o.o. true true false [M. Ficko] Slovenski jezik Angleški jezik Diplomsko delo 2009-06-21 20:00:07 2009-12-02 07:49:59 2022-04-11 23:25:08 2022-04-17 03:26:21 2009 0 Ormož 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.5 10012956 URN:SI:UM:DK:I2OCUVEG VS_Ficko_Marjan_2009.pdf VS_Ficko_Marjan_2009.pdf 1 A9C477CFD891EBF6E242B153C070B2E1 9e62b665fbbbef84bdf93f1ab3b8027f5ae2a25db9061036ab517ec488b1cf6e ffde7116-7c02-11eb-bb7a-00155d0001ca 20.500.12556/dkum/5f22aedf-9f55-4143-96dd-83f97dd21e43 https://dk.um.si/Dokument.php?lang=slv&id=9506 Ekonomsko-poslovna fakulteta 0 0 0