20.500.12556/DKUM-11034 INTERNO KOMUNICIRANJE V MALIH PODJETJIH - PRIMER PODJETJA AGROSAAT INTERNAL COMMUNICATION IN SMALL COMPANIES - EXAMPLE AGROSAAT Interno komuniciranje je pomemben del dejavnosti tistih, ki so zaposleni v nekem podjetju oz. organizaciji; namenjeno pa je postavljanju ciljev podjetja oz. organizacije in doseganja teh ciljev. Katere oblike in metode internega komuniciranja uporabljamo pa je odvisno od namena, cilja, ki si ga postavimo, vsebine, ki jo želimo podati, izmenjati, Å¡tevila ljudi, ki sodelujejo ter tudi od naÅ¡ega znanja in sposobnosti uporabe različnih načinov komuniciranja. Namen poslovnega komuniciranja v naÅ¡em podjetju je, da bi informirali poslovne partnerje, dobavitelje in kupce, ter na ta način pospeÅ¡ili prodajo izdelkov in povečali dobiček v naÅ¡em podjetju. Razne oblike poslovnega komuniciranja, ki jih uporabljamo nam omogočajo dajanje in pridobivanje informacij, vzdrževanje poslovnih stikov, sklepanje nabavnih in prodajnih poslov ter reÅ¡evanje morebitnih problemov, ki pri tem nastanejo. V diplomski nalogi so predstavljene vrste in načini komuniciranja v malih podjetjih, kot primer je izpostavljeno podjetje Agrosaat. Na začetku je bilo potrebno opredeliti značilnosti malih podjetij, komuniciranje in njegov pomen, sestavine komunikacijskega procesa ter načine in vrste komuniciranja. Za razumevanje procesa komuniciranja v podjetjih je bilo potrebno opredeliti Å¡e pojem internega komuniciranja, ki je podrobneje prikazan skozi raziskavo s pomočjo anketnega vpraÅ¡alnika. Na podlagi izpeljane raziskave so bili podani predlogi za izboljÅ¡anje internega komuniciranja v omenjenem podjetju. Internal communication is an important part of the activities of those who are employed in a company or organization, and is aimed at setting goals and achieving those goals in a company or organization. Which forms and methods of internal communication are used it depends on the purpose, goal that is selected, the content that you want to present, share with the number of people involved, and our knowledge and ability to use different ways to communicate. The purpose of business communication in our company is to inform business partners, suppliers and customers, in oder to increase the sale and increased profits in our company. Various forms of business communication, which are used enable us to obtain information to maintain business contacts, enter into purchase and sales transactions, and solve any problems that arise thereform. The research work presents the types and methods of communication in small enterprises, such as Agrosaat. At the beginning it was necessary to define the characteristics of small enterprises, communication and its importance, components of the communication process and the methods and types of communication. To understand the process of communication in business, it was necessary to define the concept of internal communication which is illustrated through the study. Based on research there were submitted proposals to inprove internal communication in Agrosaat. Ključne besede: komuniciranje podjetje organizacija interno komuniciranje oblike komuniciranja. Key words: communication company organization internal communication forms of communication. true true false [H. Vesel] Slovenski jezik Angleški jezik Diplomsko delo 2009-06-22 13:05:08 2026-08-11 09:48:26 2026-08-12 03:15:53 2026-08-13 03:06:53 2009 0 Moravče 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 10013468 URN:SI:UM:DK:VGMCQDON Ekonomsko-poslovna fakulteta 0 1 0