20.500.12556/DKUM-11133 SPLETNO OGLAŠEVANJE BLAGOVNE ZNAMKE VITAPUR PODJETJA AD VITA, D.O.O. INTERNET ADVERTISING OF BRAND VITAPUR BY COMPANY AD VITA, LTD. Namen moje diplomske naloge je bil predstaviti spletno oglaševanje in primerjati le-tega z ostalimi mediji (radio, televizija in tiskani mediji). Oglaševanje na spletu je v bistvu podobno ostalim oblikam komuniciranja, vendar pa je razlika pri obnašanju uporabnika. Lahko bi rekli, da se s pomočjo spletnega oglaševanja poveča zavedanje uporabnika o izdelku, povečan je tudi interes uporabnika, da bi se seznanil z izdelkom in na koncu se poveča želja po nakupu izdelka. Velika prednost spletnega oglaševanja je ta, da vse te aktivnosti, od zavedanja o izdelku do akcije oz. samega nakupa, na spletu potekajo istočasno, poleg tega pa je možno naročiti izdelek kar od doma. Tako kot v ostalih oblikah oglaševanja tudi v spletnem oglaševanju veljajo določene zakonitosti tržnega komuniciranja. Na internetu lahko oglašujemo na več načinov, in sicer s predstavitvenimi stranmi, kjer lahko najlažje predstavimo izdelke, z zakupom ključnih besed, preko katerih uporabniki najhitreje pridejo do našega podjetja, s sponzoriranimi povezavami in z drugimi oblikami. Na ta način se doseže, da ima spletna stran več obiska. Podjetje Ad Vita d.o.o. je najprej začelo s predstavitveno stranjo o podjetju, kasneje pa z razvojem blagovnem znamke Vitapur, le — to uspešno spravilo na internet in pričelo z oglaševanjem Vitapurjevih izdelkov na tej strani. V samem začetku se ni veliko oglaševalo preko interneta, vendar se je to vedno bolj stopnjevalo. Vse od kar se je naredila spletna stran www.vitapur.si, se je delalo na oglaševalskih akcijah. Z leti pa so se investicije v oglaševanje vedno bolj povečevale. Na ta način si je podjetje povečalo krog uporabnikov Vitapurjevih izdelkov. The purpose of my diploma is to introduce internet advertising and compare it to the rest of the media (radio, television, printed media). Internet advertising is very similar to the other types of communications, however there is a difference in the behaviour of the consumer. One could say that with the help of internet advertising the consumers consciousness about the product increases. The interest of a consumer also rises in order to learn more about the product and in the end the desire for buying the product increases as well. The great advantage in the internet advertising is in the fact, that all of the activity, from the awearness about the product, up to the purchase itself, runs simultaneously, moreover the product can be purchased from the comfort of your home. As in other types of advertising, certain rules of marketing communications must be considered in the internet advertising. We can advise in numerous ways on the internet. With introductional sites, where we can easily entroduce the products, with leasing key words, through which te consumers get to our company in the fastes way possible, with sponzored connections and other types. In this way we can accopmplishe the web site has more visitors. The company Ad. Vita d.o.o. first started out with the introductional site about the company itself, followed by the development of the Vitapur trade mark and managed to succesfully put it on the internet by advertising Vitapur`s products on this web site. There was not a lot of internet advertising at the begining, however it increased in time. Ever since the web site www.vitapur.si was build, the advertising action was in process. With years the advertising investment increased and with it, the number o Vitapur product`s consumers. spletno oglaševanje oglaševanje ključne besede bannerji tiskani mediji sponzorirane povezave reklamne pasice www.vitapur.si Ad Vita d.o.o. elektronska pošta. internet advertising advertising key words banners printed media sponzored conections advertising banners www.vitapur.si Ad. Vita d.o.o. electronic mail. true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-07-04 07:28:13 2009-09-25 12:38:03 2022-04-11 23:32:13 2022-04-17 03:31:59 2009 0 Slovenske Konjice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9961244 URN:SI:UM:DK:A8NQPZM3 UNI_Rasperger_Vesna_2009.pdf UNI_Rasperger_Vesna_2009.pdf 1 F5EFD30996CD6CD9DF18A7B58770A38C 3f5d2259d1133a946749a92146484ca932c11a9c1599f34c503c3a5622b26e92 086f53e8-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3ae7cb69-ecbe-41ea-8c17-cd0428500e37 https://dk.um.si/Dokument.php?lang=slv&id=9709 Ekonomsko-poslovna fakulteta 0 0 0