20.500.12556/DKUM-11171 TRŽENJE KONGRESNEGA TURIZMA MEETINGS INDUSTRY MARKETING V diplomskem delu sem raziskala in analizirala kongresno dejavnost v Sloveniji, in sicer z namenom, da predstavim trenutno stanje industrije dogodkov pri nas. Tako sem se v prvem delu diplomskega dela največ posvetila opredelitvi kongresne dejavnosti, kjer sem najprej opredelila kongresno dejavnost in jo razdelila po delitvi in obliki. Prav tako sem v prvem delu spoznala mednarodne kongresne organizacije. V osrednjem delu diplomske naloge sem raziskala potek organiziranja dogodka, kjer sem spoznala, da je to kompleksen potek, ki terja od organizatorja veliko spretnosti, pogajalskih sposobnosti in znanja na vseh področjih. V zadnjem delu sem se seznanila s kongresno dejavnostjo v Sloveniji. Tako sem predstavila slovenske kongresne organizacije, kako naj bi se razvijala kongresna dejavnost v okviru razvoja turizma v prihodnosti. Bolj sem izpostavila standardizacijo kongresnih zmogljivosti, ki predstavlja dober mejnik v razmejevanju prepoznavnosti ponudnikov kapacitet in zmogljivosti kongresne ponudbe, ter predstavila zmogljivosti kapacitetnih ponudnikov pri nas. In my diploma paper I have researched and analysed congress activity in Slovenia in order to present situation of industry of events in our country. In the first part of my diploma paper I have focused on the definition of congress activity and divided it according to its division and form. I have also researched international congress organizations. In the main part of my work I have researched the course of organizing an event. I have found out that this is a complex procedure that claims a lot of organizer’s skills, negotiating abilities and general knowledge. The last part deals with congress activity in Slovenia. I have presented Slovene congress organizations and congress activity development as a part of future tourism development. I have pointed out standardization of congress abilities that presents a good milestone in defining recognition of capacities tenderers and potential of congress offer. I have also presented the potential of capacity tenderers in Slovenia.  Kongres  Kongresni standardi  Kongresne organizacije  Organizacija dogodka  Kongresna Slovenija  Profesionalni organizator (PCO)  Congress  Congress standards  Congress organization  Organization of an event  Congress Slovenia  Professional Organizer (PCO) true true false [N. Šteblaj] Slovenski jezik Angleški jezik Diplomsko delo 2009-07-08 23:16:36 2010-01-26 12:12:50 2022-04-11 23:34:42 2022-04-17 03:33:52 2009 0 Kristan Vrh 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10009884 URN:SI:UM:DK:ZJI2HOBN VS_Steblaj_Natasa_2009.pdf VS_Steblaj_Natasa_2009.pdf 1 13960186B8526F11ECEB9FFCA010F02C 57af5fc0fba289946da4d006085b1054eb0ae705d69290bc86a3b638e53284d0 0bb111a8-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/09eb77a2-e8fd-467b-a059-b118b9c51c81 https://dk.um.si/Dokument.php?lang=slv&id=9797 Ekonomsko-poslovna fakulteta 0 0 0