20.500.12556/DKUM-11201 Novotvorjenke v tiskanih in spletnih oglasih Neologisms in press and web advertisements Oglasi so postali del našega vsakdanjega življenja, saj nas kot potencialne potrošnike na najrazličnejše načine nagovarjajo na vsakem koraku. Težnja po kreativnosti, zanimivosti in vpadljivosti je opazna tudi v jeziku oglasov. V zadnjem času kot izraz izvirnosti in duhovitosti oglaševalcev pogosto zasledimo nove besede oz. novotvorjenke. Te so predmet našega raziskovanja. Na osnovi paberkovalno zbranih tiskanih in spletnih oglasov smo napravili besedotvorno analizo novotvorjenih besed. Zanimal nas je način tvorbe, ali novotvorjenke nastajajo po že ustaljenih besedotvornih postopkih, analogiji ali po kakšnih še neuveljavljenih tvorbenih vzorcih. V analizi smo opozorili na morebitno stilno in zvrstno zaznamovanost novih tvorjenk. Vsako izmed obravnavanih besed smo skušali tudi pomensko opredeliti, v besedilnih korpusih FidaPLUS in Nova beseda pa smo preverjali, ali je katera od novotvorjenk že zajeta. Oglasi so obravnavani kot celota z namenom, da se ugotovijo zgradbene prvine, v katerih so novotvorjenke največkrat prisotne, hkrati pa smo želeli izvedeti, v kolikšni meri so novotvorjenke vezane na ime oglaševalca ali oglaševanega predmeta. Advertisements have become a part of our everyday life. They are addressing us, the potential consumers, everywhere we are, and in every possible way. In the language of advertisements, aspiration for being creative, interesting and noticeable can be seen. Lately we can frequently detect new words or neologisms as expression of originality and wittiness of advertisers. Neologisms are the object of our research. On the basis of randomly chosen printed and web advertisements we prepared word-formation analysis of neologisms. We were interested in manner of formation - are neologisms formed by set word formation patterns, analogy or by some yet not accepted formation patterns. In the analysis we warned about possible stylistic and genre denotation of new derivatives. Each word discussed we tried to define semantically, and in FidaPLUS and Nova beseda word corpuses we were checking if any of the neologisms are already covered. Advertisements are discussed as a whole with the intention to ascertain forming elements, in which neologisms are present most frequently, and at the same time we tried to find out to what extent neologisms are connected with specific advertiser or advertised object. Ključne besede: oglaševanje tiskani oglasi spletni oglasi neologizmi priložnostnice besedotvorje Key words: advertising printed advertisements web advertisements neologisms nonce formations word-formation true true false [I. Voršič] Slovenski jezik Angleški jezik Diplomsko delo 2009-07-15 05:36:08 2009-10-12 14:25:40 2023-09-11 10:25:06 2023-09-12 03:07:47 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 811.163.6(043.2) 17166856 URN:SI:UM:DK:TAG7LEHJ UNI_Vorsic_Ines_2009.pdf UNI_Vorsic_Ines_2009.pdf 1 886872A3CF52D4833FC067748DD0348A 2a7d4c19d5a91b6e48dd6c19de78c6c99af1cf7128d384d5e4ace2165ff28d1b 0e38fb7d-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6bf5ef73-6053-478e-bdf1-ee6819615b03 https://dk.um.si/Dokument.php?lang=slv&id=9854 Filozofska fakulteta 0 0 0