20.500.12556/DKUM-11271 IZGRADNJA DINAMIČNE SPLETNE STRANI ZA TRŽENJE NEPREMIČNINSKIH PRODUKTOV IN STORITEV BUILDING A DYNAMIC WEB SITE FOR MARKETING REAL ESTATE PRODUCTS AND SERVICES Diplomska naloga predstavlja proces izdelave spletne strani za podjetje, ki se ukvarja z investicijami v nepremičnine. Spletna stran je bila primarno izdelana z namenom trženja produktov in storitev, poleg tega pa za predstavitev podjetja, povečanje ugleda ter prepoznavnosti. V uvodnem delu je podan problem ter okolje podjetja RP investicije d.o.o. Sledijo teoretične osnove z opisom interneta, svetovnega spleta, spletnih iskalnikov in optimizacije za iskalnike. Podrobno so opisane značilnosti in potrebe spletnega uporabnika. Predstavljene so tudi tehnologije, ki so bile uporabljene pri izdelavi spletne strani. V osrednjem so opisane faze, od načrtovanja in tehnične izvedbe do zaključnih korakov in trženja. Spletna stran deluje na osnovi skriptnega jezika PHP in podatkovne baze MySQL. Zaključek vsebuje oceno učinkov ter možnosti nadaljnega razvoja spletne strani. This diploma presents the process of building a web site for a company which deals with investments in real estate. The web site was primarily built with the intention of marketing products and services as well as presenting the company itself thus increasing its reputation and recognisability. The introduction explains the problem and the enviroment of the company RP investicije d.o.o. That is followed by theoretical basics with the descriptions of the internet, the world wide web, search engines and search engine optimization. I have in detail described the features and the needs of a web user. I have also presented technologies used in the making of the web site. The core consists of descriptions of individual phases, from planning to technical execution and marketing. The web site works on the basis of PHP scripting language and MySQL database. The conclusion includes an assessment of the effects and the possibilities of future development of the web site. elektronsko poslovanje spletne strani spletne tehnologije internetni protokoli trženje e-business web pages web technologies internet protocols marketing true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-07-24 12:42:32 2009-10-26 12:42:50 2022-04-11 23:41:02 2022-04-17 03:38:06 2009 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6534675 URN:SI:UM:DK:MMZERSEU UNI_Bertoncelj_Mark_2009.pdf UNI_Bertoncelj_Mark_2009.pdf 1 8766B16DAC064118CD4A78659432F6A8 850add6d7c9db5e37fff8b8234f8924f98e63d50b8d11c870455b20ef4d79c05 140103d7-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7bea0fd1-313f-4c8e-a101-429369137898 https://dk.um.si/Dokument.php?lang=slv&id=9946 Fakulteta za organizacijske vede 0 0 0