20.500.12556/DKUM-11640 ODLOČITVENI MODEL ZA DOLOČANJE TRŽNE ZANIMIVOSTI IZDELKA DECISION MODEL FOR EVALUATION OF PRODUCT'S MARKET ATTRACTIVENESS V diplomski nalogi so obravnavana kovinska podnožja za pisarniško pohištvo. Za začetek smo izdelali analizo SWOT podjetja našega naročnika. Nato smo pregledali prodajni program in izbrali nekaj posameznih modelov nog. Za izbrane modele smo določili fazo življenjskega cikla v kateri se izdelek trenutno nahaja. Z pomočjo programa DEXi smo izdelali hierarhični odločitveni model za določitev tržne zanimivosti izdelka. Izdelali smo še drugi DEXi model za primerjavo naročnikovega izdelka s konkurenčnim. Metallic bases for office furniture are considered in this dissertation. To get started, we made SWOT analysis of our client’s company. Then we reviewed sales program and chose a few models of individual table bases. For selected models we have determined the stage of life cycle in which the product is currently located. With the help of the program DEXi we designed a hierarchical decision-making model to determine the commercial attractiveness of the product. We also made another DEXi model, which helped us to compare our client’s product with competitive. Tržna zanimivost izdelka življenjski cikel izdelka odločitveni model večparametrsko odločanje DEXi Product’s market attractiveness life cycle of product decision-making model multi attribute decision making DEXi true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-09-08 05:56:21 2009-10-21 10:48:17 2022-04-12 00:03:12 2022-04-18 03:16:47 2009 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6527251 URN:SI:UM:DK:7PKM0UI2 UNI_Gale_Katarina_2009.pdf UNI_Gale_Katarina_2009.pdf 1 9A1FC9CF7C9DFD2F4EF6A063FF4571C2 aed6b41e7fcc4a7560626cdc879aa41999b3aab0ba807c2e8d901ed1d6ec19ed 272c18d1-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/5630879b-0d17-44c1-8c7c-a34d6095f40c https://dk.um.si/Dokument.php?lang=slv&id=10527 Fakulteta za organizacijske vede 0 0 0