20.500.12556/DKUM-11659 VLOGA MARKETINGA V MALEM PODJETJU NA PRIMERU PODJETJA SCHIKI D.O.O. MARKETING ROLE IN A SMALL COMPANY IN THE CASE OF SCHIKI D.O.O. Skozi celotno raziskavo in izdelavo diplomskega dela sem ugotovil, da je marketing najpomembnejši člen v podjetju, saj povezuje vse oddelke znotraj podjetja v celoto, ki mora delovati usklajeno in s skupnimi cilji, le-ti pa naj bi bili v interesu vseh udeležencev podjetja. V malem podjetju je pravilno usmerjen marketing še toliko bolj pomemben, saj je vsaka njegova aktivnost velikega pomena za delovanje podjetja. Vsaka aktivnost marketinga mora biti skrbno načrtovana, saj je lahko v malem podjetju, kjer so sredstva nižja in omejena, vsaka napačna aktivnost že skoraj kritična za njegovo delovanje. V podjetju Schiki najbolj poudarjajo zadovoljevanje kupčevih zahtev, potreb in želja, saj so kupci najpomembnejši za obstoj, razvoj in delovanje podjetja. Po najboljših močeh se vselej trudijo, da jih zadovoljijo v čim večji meri, hkrati pa dosegajo z vsemi kupci in dobavitelji dobre ter predvsem lojalne partnerske odnose. Kupci točno vedo, da je podjetje Schiki zanesljiv, hiter, strokoven, profesionalen in kakovosten dobavitelj. Skozi raziskavo, ki sem si jo zastavil v svojem diplomskem delu, sem se naučil veliko novega, predvsem kako marketing deluje oziroma mora delovati, da je lahko podjetje uspešno in ima zagotovljeno dolgoročno prihodnost. V veliko pomoč pri izdelavi diplomskega dela mi je delovna udeležba v podjetju, saj tako vidim, kako v njem deluje marketing in njegova povezanost z ostalimi oddelki ter proces pridobivanja novih odjemalcev in dobaviteljev. Through the entire reaserch and making the diploma I found out, that marketing is the most important part in a company, as it links up all sections within the company to one whole part, which must work coordinated and with common goals, which are in the interest of all the participants in the company. In a small company a proper marketing orientation is even more important, because every activity has a very great importance for its functioning. So every marketing activity must be planned carefully, also in a small business, where funds are low and limited and every false activity can become almost critical for its functioning. In the company Schiki they are giving the greatest emphasis on satisfaction of buyers' demands, needs and wishes, as buyers are the most important for existence, development and functioning of the company. So they always put the most of the efforts to satisfy buyers in the maximum rates as possible, at the same time they are establishing a good and loyal partnership with all the buyers and suppliers. Buyers exactly know, that the company Schiki is a reliable, quick, professional and quilified supplier. Through the reaserch I learned a lot of new things, mainly how marketing works or must work in a successful company with a secure long-term future. My working participation in the company was a big help in making my diploma, so I could see how marketing works in a company, its links with the rest of the sections and the process of acquiring new buyers and suppliers. marketing malo podjetje marketinško komuniciranje povezanost marketinga z ostalimi oddelki odjemalci kupci dobavitelji marketing small business marketing communications link marketing with the rest of the sections buyers customers suppliers true true false [B. Črešnar] Slovenski jezik Angleški jezik Diplomsko delo 2009-09-09 12:14:27 2009-12-23 12:04:00 2022-04-12 00:04:21 2022-04-18 03:22:21 2009 0 Slovenske Konjice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10081308 URN:SI:UM:DK:HWBMLVEV VS_Cresnar_Boris_2009.pdf VS_Cresnar_Boris_2009.pdf 1 C62B66624C6C97222D8426BFC749E8D8 b3b7cd59ada6dc0726031bb8ca3d25a203d275231110948983ab27c1b22e2e92 2fd41f1d-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/41f24101-2adb-4843-aa8a-ed444e5c17a0 https://dk.um.si/Dokument.php?lang=slv&id=10505 Ekonomsko-poslovna fakulteta 0 0 0