20.500.12556/DKUM-11729 REGULATIVA OGLAŠEVANJA V EVROPSKI UNIJI ADVERTISING REGULATION IN EUROPEAN UNION Oglaševanje je zagotovo zelo dinamična gospodarska panoga, ki jo spodbuja kreativnost, a jo hkrati tudi zavira, ker prinaša nove in nove vrste oziroma načine oglaševanja, ki morajo biti primerni in pravilni, da so kos pravni regulaciji, ki jo spodbuja v njeni pozitivni konkurenčni naravnanosti in omejuje v nelojalni komercialnosti. Zaradi raznovrstnosti in spremenljivosti je oglaševanje nemogoče klasificirati kot zaokroženo pravno področje. Zakonodaja ne more dokončno opredeliti določene dejavnosti posamezne družbe. Temelji na dejstvih, ki jih je lahko dokazati. Pogosto je za dejavnost pomembno tudi ocenjevanje njene dobre prakse. Posamezna stroka želi znotraj svojega ustvarjanja vzpostaviti večjo raven strokovnosti ali se izogniti večji restrikciji s strani države. Panoge zato vzpostavijo lastna pravila, ki so dopolnitev zakonodaje npr. v obliki kodeksov. Advertising is certainly a very dynamic branch of economy, which is prosecuted by the creativity, but it is also slown down, since the great deal of new types and modes of advertising, which has to be appropriate and correct to be equal to legal regulation, which should encourage competition in the positive orientation and restrict its unfair commercial. Given the diversity and variability of the advertising, it can not be classified as a rounded legal area. Legislation can not definitely identify the specific activities of each company. It is based on the facts, which can be demonstrated. Often the activity is also important to the assessment of its good practice. Specific profession wishes to establish within its creation the increasing level of professionalism or to avoid greater restrictions by the State. Industries, therefore, reestablish its own rules, which supplement the law exg. in the form of codes. oglaševanje samoregulacija oglaševanja Slovenski oglaševalski kodeks advertising self-advertising Slovenian Advertising Code true true false [M. Jagodič] Slovenski jezik Angleški jezik Diplomsko delo 2009-09-14 15:59:25 2009-11-17 13:41:50 2022-04-12 00:08:41 2022-04-18 03:25:10 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10030876 URN:SI:UM:DK:PK5N1N7X VS_Jagodic_Maja_2009.pdf VS_Jagodic_Maja_2009.pdf 1 69F40841798B387E35FCCB087B3648F1 1dc669013c7ed116775799fc6fa6605808fad5558aa7aa27be89ca0583c5aaf9 3522852d-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/554502df-20ad-4b23-ac43-7b7fe118bba0 https://dk.um.si/Dokument.php?lang=slv&id=10630 Ekonomsko-poslovna fakulteta 0 0 0