20.500.12556/DKUM-11954 PLANIRANJE RAZVOJA PODJETJA MARJETICA D.D. NA RAVNI POLITIKE PODJETJA IN STRATEŠKEGA MANAGEMENTA DEVELOPMENT PLANNING OF MARJETICA D.D. COMPANY REGARDING BUSINESS POLICY AND STRATEGIC MANAGEMENT V diplomski nalogi smo proučevali podjetje Marjetica, d.d. ki dejansko nastopa na trgu, vendar smo ga zaradi varovanja poslovnih informacij poimenovali z izmišljenim imenom. Marjetica, d.d. je trgovina, ki se ukvarja s prodajo gradbenega materiala tako na drobno kot na debelo. Spada med majhna podjetja. Planirali smo razvoj na ravni politike podjetja in strateškega managementa. Najprej smo se spoznali s podjetjem, z obstoječo politiko podjetja, strategijami in strukturami, da smo kasneje lahko planirali razvoj na ravni politike podjetja in strateškega managementa. Na ravni politike podjetja smo proučili vrednote direktorja podjetja. Proučili smo prednosti in slabosti, z okoljem povezane možnosti in nevarnosti za podjetje ter opredelili prihodnjo politiko podjetja. Pri proučevanju okolja smo predvsem na nabavnem trgu za obravnavano podjetje videli veliko priložnost. Planiranje na ravni politike podjetja je osnova za nadaljnje planiranje na ravni strateškega managementa. Podjetju smo opredelili dva programsko-tržna področja, in sicer maloprodaja (MB) in veleprodaja (SV Slo) ter prišli do zaključka, da bi bilo smiselno, da podjetje obdrži obe programsko-tržni področji. Iskali smo tudi strateške možnosti in strategije ter vrednotili razvojno uspešnost obravnavanega podjetja v obdobju od 1.1.2009 do 31.12.2013, pri čemer smo si pomagali s statičnimi in dinamičnimi kazalniki. Na podlagi teh rezultatov smo podjetju predstavili priporočene razvojne strategije. Zaključili smo s planiranjem razvojnih struktur in s programiranjem razvoja, ki je zaključna faza v obravnavanem procesu planiranja. In the thesis a company that actually exists on the market has been examined, but its name has been changed to Marjetica d.d. to hide its identity in order to protect the confidential business information. The company trades in building material in retail and wholesale. The company is defined as a small enterprise. We have been planning the company’s development regarding company policy and strategic management. First we learned about the basics, the company policy, strategies and structure, in order to be able to plan its development in the next stage. Regarding company policy we reviewed the values of the company’s director. We evaluated the advantages and disadvantages, the possibilities and dangers awaiting the company and defined the future company policy. We have noticed many opportunities for the development of the company in the upstream markets. Planning on the level of company policy is the basis for further planning on the level of strategic management. We have defined two program-market fields: retail sale (the Maribor region) and wholesale (the region of North-East Slovenia), and concluded that it would be advisable if the company retains its presence in both fields. We were looking for strategic possibilities and strategies and valuated the company’s development effectiveness in the term between January 1 2009 and December 31 2013. Static and dynamic indicators were used for this evaluation. Based on our results we have recommended a specific development strategy. Our thesis concludes with development planning, which is the final stage in the presented planning process. Ključne besede: planiranje razvoj vizija podjetja politika podjetja vrednote udeležencev prednosti slabosti okolje podjetja možnosti nevarnosti programsko-tržna področja strateški management strategija strateške možnosti ekonomsko vrednotenje strukture program razvoja. planning development company vision business policy shareholders values advantages disadvantages company environment options dangers fields of programming and marketing strategic management strategy strategic options economic evaluation structures development plan. true true false [R. Stegne] Slovenski jezik Angleški jezik Diplomsko delo 2009-09-26 10:24:21 2009-12-14 13:11:46 2022-04-12 07:05:37 2022-04-19 03:05:28 2009 0 Slovenska Bistrica 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 10073116 URN:SI:UM:DK:NSNETZ6Z VS_Stegne_Rok_2009.pdf VS_Stegne_Rok_2009.pdf 1 F86D1097B15C896C5A04D2F2729DC6C8 80e7905aba2fb47fc74bbdba689d55deb19c49176f5dbf9f39b101dd268bb740 462ffce2-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/867821e8-5534-467e-9f65-47870bd07c13 https://dk.um.si/Dokument.php?lang=slv&id=10993 Ekonomsko-poslovna fakulteta 0 0 0