20.500.12556/DKUM-12014 PROUČITEV PODJETJA PARFUMERIJA DOUGLAS D.O.O. IN PLANIRANJE NJEGOVEGA RAZVOJA INVESTIGATING COMPANY PARFUMERY DOUGLAS LTD. AND PLANNING IT'S DEVELOPMENT V diplomski nalogi smo predstavili planiranje razvoja podjetja Parfumerija Douglas d.o.o. na ravni politike podjetja in strateškega managementa. Na začetku diplomske naloge smo predstavili podjetje Parfumerija Douglas d.o.o. Opredelili smo značilnosti podjetja, predstavili obstoječo politiko, obstoječe strukture ter strategije. V diplomski nalogi smo proučevali vrednote podjetja Parfumerija Douglas d.o.o., proučili prednosti in slabosti ter priložnosti in nevarnosti ter na tej osnovi planirali politiko podjetja Parfumerija Douglas d.o.o. Na ravni strateškega managementa smo iskali strateške možnosti in strategije, ki pa jih nismo ekonomsko vrednotili. Za podjetje Parfumerija Douglas d.o.o. smo izbrali po našem mnenju najprimernejše strategije in planiranje na ravni strateškega managementa zaključili s programom razvoja za nadaljnjih pet let. In dissertation introduced planning of development of company Perfumery Douglas Ltd. on level policy of company and of strategic management. At the beginning dissertation introduced company Perfumery Douglas Ltd. Determined are of feature of company Perfumery Douglas Ltd., they introduced existent policy, existent structures and strategies. In dissertation were looking of value of company Perfumery Douglas Ltd., they looked into advantages and disadvantages and opportunities and dangers and so planned policy of company Perfumery Douglas Ltd. We searched for strategic possibilities and strategies on level of strategic management, that we weren't passing judgement on them economically. For company Perfumery Douglas chose most properly strategy and they finished planning on level of strategic management with program of development during further heels of years. politika podjetja vrednote prednosti in slabosti priložnosti in nevarnosti strategije strateški management business policy values strenghts and weakness opportunities and threats strategy strategic management true true false [N. Cvörnjek] Slovenski jezik Angleški jezik Diplomsko delo 2009-09-29 16:50:46 2009-11-25 10:43:52 2022-04-12 07:08:51 2022-04-19 03:08:20 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 10027804 URN:SI:UM:DK:QYFBVFM2 VS_Cvoernjek_Natasa_2009.pdf VS_Cvoernjek_Natasa_2009.pdf 1 C783933918ADA80AE1A12F06E5026E86 7e9cf11addee31c293d486beeca547e0132cb4e9d83ca659e8a5fa826f2d301a 4a6d9410-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f9ae2b89-e6f4-4381-bed6-c78b626db1b5 https://dk.um.si/Dokument.php?lang=slv&id=11100 Ekonomsko-poslovna fakulteta 0 0 0