20.500.12556/DKUM-12044 UPORABNOST TEMELJNE IN TEHNIČNE ANALIZE VREDNOSTNIH PAPIRJEV V ČASU GOSPODARSKE KRIZE - NA PRIMERU TEČAJA DELNIC PODJETJA KRKA D.D. THE USAGE OF FUNDAMENTAL AND TECHNICAL ANALYSIS IN THE PERIOD OF ECONOMIC CRISIS - AN EXAMPLE OK KRKA SHARES Temeljna in tehnična analiza podjetja sta orodji, ki pomagata udeležencu kapitalskega trga, da na podlagi ocenjevanja in vrednotenja izbere podjetje, katerega delnica mu bo v prihodnosti prinašala največji donos ob najmanjšem tveganju. Posameznik, katerega odločitev bodisi za nakup bodisi za prodajo delnice nekega podjetja sloni na omenjenima analizama, poskuša s skrbnim proučevanjem pojavov predvideti prihodnjo smer gibanja tržne cene izbranega podjetja. Analitiki se morajo v omenjenem procesu spopasti z ogromno količino informacij. Le-te je potrebno ustrezno selekcionirati in ovrednotiti, ter jih na podlagi tega smiselno vsebinsko interpretirati. Kljub vsemu pa ceno delnice na trgu še vedno determinirata ponudba in povpraševanje po njej. Glavni razlog tiči v tem, da ima pri oblikovanju ponudbe in povpraševanja poleg realnih in psiholoških dejavnikov pomembno vlogo tudi subjektivna presoja ponudnikov delnic na trgu in tistih, ki po njih povprašujejo. Fundamental and technical analysis of company are instruments that supports participants of capital market to select a company whose stock will bring the greatest yield along the minimum risk. Decisions made by the individuals either for purchase or either for sale of company’s stock is based on fundamental and technical analysis. Investor is trying to anticipate future direction movement of selected company market price. There are enormous amount of informations that analysts has to cope with in mentioned process. These informations have to be selected, valued in major proper and based on that they have to be reasonably interpret. In spite of that the major factor at capital market that determinea the price of company stock is still supply and demand of certain stock. The most important role in that, beside the realistic and psychological indicators, has subjectivness of those who supply after certain stock and those who demand after certain stock on stock market. Ključne besede: delnica temeljna analiza makroekonomska analiza analiza panoge analiza podjetja analiza od zgoraj navzdol tehnična analiza finančni kazalniki vedenjske finance psihologija investitorjev. share fundamental analysis macroeconomics analysis industry analysis company analysis top-down approach technical analysis financial indicators behaviorism investors psychology. true true false [D. Vukolić] Slovenski jezik Angleški jezik Diplomsko delo 2009-10-01 01:47:04 2010-01-26 10:09:46 2022-04-12 07:10:28 2022-04-19 03:09:57 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.76 10102300 URN:SI:UM:DK:UKE7PUAU VS_Vukolic_Danijel_2009.pdf VS_Vukolic_Danijel_2009.pdf 1 2C8BAB50FB6B70A6592C55AB1B940768 54a2bb9d10dd5c748b7b2fbe4c348ff0380ed5dfe6fb00c34f30c7debf045a23 4c9f0256-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3cf93c1b-81e3-4654-a656-ab91ef36eec9 https://dk.um.si/Dokument.php?lang=slv&id=11161 Ekonomsko-poslovna fakulteta 0 0 0