20.500.12556/DKUM-12083 ANALIZA WELLNESS PONUDBE V IZBRANEM HOTELU NA PTUJU ANALYSIS OF THE WELLNESS OFFER IN AN APPOINTED HOTEL IN PTUJ Wellness je svetovno turistično gibanje sodobnega časa. Pomeni kakovost življenja in vključuje sestavine zdravega načina življenja. V celovito ponudbo wellnessa morajo biti vključene vse štiri temeljne sestavine - zdrava prehrana, osebna sprostitev, telesne aktivnosti in duševne aktivnosti. V diplomski nalogi sem raziskovala sedanje stanje wellness ponudbe v hotelu Mitra na Ptuju. Glavne ugotovitve raziskave so: • wellness postaja iz dneva v dan vse bolj pomemben segment turizma, saj se zanimanje za wellness storitve povečuje; • gostje dajejo poudarek sprostitvi; • gostje wellness centov so predvsem dobro izobraženi, ki se zavedajo, da je zdravje najvišja vrednota v življenju; • ženske so večje uporabnice wellness storitev; • največkrat uporabljena wellness storitev je masaža; • uporabniki wellness storitev si želijo kakovostne storitve. Wellness is a world's tourist contemporary movement of time. It means a quality of life and consists of directions for the healthier life. In the wellness offer must be included all four basic elements of wellness: (healthy food, personal relaxation, physical activities and spiritual activities), this is an example a full wellness service. In my diploma work I have researched the recent state of wellness services in the hotel Mitra Ptuj. The main conclusions are: · wellnes is becoming very important segment of the tourism, because the interest for wellness is increasing; · relaxation is the most important for the guests; · wellness guests are well educated and they are aware that the health is the greatest value of life; · women are using wellness service more frequently; · massage is the most used wellness service; · consumers of wellness services wish quality wellness services. KLJUČNE BESEDE: wellness fizične aktivnosti osebna sprostitev duševne aktivnosti zdrava prehrana dobro počutje wellness ponudba v hotelu Mitra. Wellness physical activities personal relaxation spiritual activities healthy food well - being wellness services at the Hotel Mitra Ptuj. true true false [S. Poljanec] Slovenski jezik Angleški jezik Diplomsko delo 2009-10-04 16:56:52 2009-12-16 09:42:39 2022-04-12 07:12:16 2022-04-19 03:11:19 2009 0 Markovci pri Ptuju 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 10075932 URN:SI:UM:DK:LVE31L6Q VS_Poljanec_Suzana_2009.pdf VS_Poljanec_Suzana_2009.pdf 1 16C0BF27FD5F1E8472E13723B1175362 8c679c56781ce5ad8ac963310ef8b0f32d6dc8524d0aadcf446788519dafff53 4f784ff9-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f35b6b8d-e7a7-40e2-a1ff-cfd3fa558721 https://dk.um.si/Dokument.php?lang=slv&id=11216 Ekonomsko-poslovna fakulteta 0 0 0