20.500.12556/DKUM-12116 ORGANIZACIJA PROMOCIJSKE DEJAVNOSTI ZA RAZVOJ TURIZMA V OKOLJU KRANJ ORGANIZATION OF PROMOTION FOR THE DEVELOPMENT OF TOURISM IN KRANJ AND IT'S SURROUNDINGS Z nenehnim izboljševanjem življenjskega standarda in zaradi želje po izobraževanju ter spoznavanju novih kultur, se število potovanj v mesta izredno hitro povečuje. Novo nastajajoči trend - obiskovanje kulturnih mest, je prisoten tudi pri kreiranju ponudbe in obisku gostov v mestu Kranj. Čeprav je vsako leto več turistov, ima mesto še veliko znamenitosti, katere pa niso dovolj izkoriščene in predstavljene potencialnim turistom. V prvem delu diplomske naloge je predstavljena Gorenjska in analiza turistične ponudbe ter povpraševanja. Predstavljen je tudi del Razvojne strategije Gorenjske ter projekti, ki se že ali se še bodo izvajali. V nadaljevanju je predstavljeno mesto Kranj in stanje turizma v kraju. Da pa lahko razumemo današnje stanje turizma v Mestni občini Kranj, je v diplomski nalogi prikazana tudi zgodovina turizma, saj je sedanjost tesno povezana s preteklostjo, predvsem na področju turizma. Z ustanovitvijo tujskega društva se je začela organiziranost turizma na Gorenjskem. V diplomski nalogi so naštete naravne in kulturne znamenitosti kraja, turistična infrastruktura ter dodatne možnosti za oživitev turizma, predstavljenih je tudi nekaj ključnih znamenitosti Kranja, katere bi se odlično vklopile v načrtovane projekte. Analizirano je tudi današnje stanje turizma v Kranju ter predstavljeni so strateški načrti za nadaljnji razvoj kranjskega turizma. V delu sem raziskoval splošno stanje videnja turizma domačih ljudi, občanov, njih širino predlaganega ob predstavitvi Kranja, možnosti, ki se na področju Kranja ponujajo v turizmu in porajajoči se problemi ob razvoju zapostavljene branže turizem, v okolju Kranj. V zaključku diplomske naloge pa so prikazani prihajajoči projekti Regionalne razvojne agencije Gorenjske (BSC) ter Zavoda za turizem Kranj. With constant improvement of the standard of living and because of the wish to constantly educate oneself and discover new cultures, the number of travellers wanting to visit cities of culture has been increasing rapidly. That such trend is in growth it is evident from the number of domestic and foreign visitors, who come to visit Kranj. Urban municipality of Kranj is trying to follow that trend. In spite of the fact that the number of visitors is growing, the city has many more interesting sites to offer. In the first chapter of my diploma, I present the Gorenjska region with the analysis of the tourist offer and demand. A part of the development strategy of the Gorenjska region as well as the present and future projects are described in this chapter. Following this, the city of Kranj as well as the state of tourism in it is presented. To be able to understand the conditions in which Kranj found itself in the present, we have to look back into the history of tourism in the urban municipality of Kranj. Therefore, this part of my diploma describes how closely the present is connected to the past, especially in the terms of tourism. The beginnings of tourism in the Gorenjska region go more than a century back, to the founding of the first ''foreign'', today ''tourist'' society of Kranj, which marks the start of the organized tourism in the Gorenjska region. Both natural and cultural sites as well as the tourist infrastructure with additional options for tourism revival are described in my diploma. Additionally, I presented some of the key sites of Kranj, which could perfectly fit to the projects planned. The analysis of the present state of tourism and the strategic plans for the subsequent development of tourism in Kranj follow. The future projects of the Regional Development Agency of Gorenjska (BSC) are described in the final chapter of my diploma. turizem organizacija promocija projekt infrastruktura trend tourism organization promotion project infrastructure trend true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-10-06 07:36:05 2009-12-14 14:20:33 2022-04-12 07:13:52 2022-04-19 03:12:36 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6564883 URN:SI:UM:DK:D2NWMTSU VS_Bauman_Robert_2009.pdf VS_Bauman_Robert_2009.pdf 1 AAEA488948B39608DC8C23DA9B7C242C 399394b87aa2aed6cdbd9d9bdb8604b122fef98ecafd105988b0ebfacbb5d83b 51ce14b2-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f4ac6503-cf6a-4b92-8648-a9356afc7f69 https://dk.um.si/Dokument.php?lang=slv&id=11266 Fakulteta za organizacijske vede 0 0 0