20.500.12556/DKUM-12156 POZNAVANJE IN PREPOZNAVNOST KOROŠKE REGIONALNE TELEVIZIJE ACQUAINTANCE WITH AND RECOGNISABILITY OF CARINTHIAN REGIONAL TELEVISION Predstavljeno diplomsko delo opredeljuje pojme izdelek, blagovna znamka, poznavanje, zavedanje, prepoznavnosti in imidž. Televizija je osrednja obravnavana tema. Vsaki televizijski hiši daje pravi pečat televizijska ekipa, ki jo v diplomskem delu prav podrobno predstavimo. V analitičnem delu naloga predstavlja Koroško regionalno televizijo, ter poznavanje in prepoznavnost s strani Korošcev. V analizi so zajete tako občine kjer je občanom omogočen reden tedenski program Koroške regionalne televizije preko lokalnih kabelskih programov, kot tiste občine, kjer lahko občani spremljajo le tedensko informativno oddajo 'Koroški dogodki' preko televizije RTS TV — Tele 59. Izsledki raziskave kažejo sliko poznavanja, zavedanja, prepoznavnosti ter imidža Koroške regionalne televizije. S pomočjo rezultatov ankete so bile tudi sprejete ali ovržene osnovne trditve. Uspešno izpeljana raziskava je pokazala rezultate, ki povedo kaj je gledalcem pri Koroški regionalni televiziji všeč in česa ne marajo. V novi sezoni bo lahko obravnavana medijska hiša s pomočjo opravljene raziskave v svoji programski shemi gledalcem ponudila tisto, kar si želijo in od nje pričakujejo in ne le kot je bilo do danes zanjo tudi značilno, da jim ponudi tisto, kar njeno vodstvo predvideva, da si želijo. The presented thesis defines the concepts product, trademark, knowledge, recognition, recognisability and image. Television is the main theme discussed here. The TV crew, which has been presented in this thesis in detail, gives each broadcasting house its the true character. In the analytical part of the thesis the Carinthian regional television has been presented, as well as its knowledge and recognisability by the Carinthians. The analysis encompasses both, municipalities where the viewers receive the regular weekly programme of the Carinthian regional television through local cable networks, as well as municipalities in which viewers may only see the weekly informative show “Koroški dogodki” (Carinthian Events) through the RTS TV – Tele 59 network. The findings of the research show a picture of knowledge, recognition, recognisability as well as image of the Carinthinan regional television. With the help of a survey basic statements have been accepted or rejected. A successfully conducted research has yielded results showing what viewers like and what they dislike about Carinthian regional television. The conducted research will enable the media house to offer its viewers in its programme scheme what they want and expect from it, rather than offering them what its management believes they would like to see, as has been the case until now. izdelek blagovna znamka televizija Koroška regionalna televizija poznavanje prepoznavnost zavedanje imidž product trademark television Carinthian regional television acquaintance recognisability awareness image true true false [R. Robnik] Slovenski jezik Angleški jezik Diplomsko delo 2009-10-09 15:40:48 2010-06-08 09:17:32 2022-04-12 07:15:38 2022-04-19 03:14:00 2009 0 Mežica 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 10239516 URN:SI:UM:DK:CIOLBF7E VS_Robnik_Renata_2009.pdf VS_Robnik_Renata_2009.pdf 1 E3827C50CA4786A0E34117293B38734F a29578b56ff2848ad104f4bc471c68b353d066dffc92b7ad80f54bac331fcd06 5461d029-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f90652e5-6290-4c51-a0a6-f234b41744e1 https://dk.um.si/Dokument.php?lang=slv&id=11337 Ekonomsko-poslovna fakulteta 0 0 0