20.500.12556/DKUM-12295 MARKETINŠKO KOMUNICIRANJE NA INTERNETU THE ROLE OF THE INTERNET IN MARKETING COMMUNICATION Diplomska naloga obravnava marketinško komuniciranje na internetu. Vsebina naloge je razdeljena na teoretični in praktični del. V prvem delu je predstavljen internet kot pomembno orodje današnjega časa. Sledi predstavitev marketinga in povezava marketinške dejavnosti z internetom. Podrobneje je predstavljena marketinška komunikacija ter novejši pristopi marketinškega komuniciranja na internetu. Zadnje teoretično poglavje, ki se navezuje na raziskovalni del naloge, je namenjeno nakupnemu vedenju porabnikov na internetu. Praktični del obsega raziskavo, s katero smo želeli predstaviti vidike spletnega nakupovanja porabnikov v primerjavi z nakupovanjem v klasični trgovini. S pomočjo anketnega vprašalnika je bila izvedena tržna raziskava, podane odgovore na zastavljena vprašanja pa smo analizirali in jih predstavili v zaključku naloge. This thesis discusses marketing communication on the internet. The content consists of the theoretical and practical part. In the first part of this thesis the internet as an important part of today’s world is introduced, followed by the introduction of marketing and the connection between marketing and the internet. The first part also includes the marketing communication and the latest approach to marketing communication on the internet explained in detail. The last theoretical part is a part of research. It discusses user’s buying habits on the internet. The practical part includes a research which tries to explain the difference between online shopping and the classical shopping in a shop. With the help of a questionnaire a market research was carried out. The given answers were analyzed and introduced in the conclusion of the thesis. - internet - marketing - marketinška komunikacija - spletno nakupovanje - the internet - marketing - marketing communication - online shopping true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-10-28 11:02:33 2009-12-03 12:17:11 2022-04-12 07:22:52 2022-04-19 03:20:19 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6553363 URN:SI:UM:DK:NTNE786I UNI_Stariha_Tina_2009.pdf UNI_Stariha_Tina_2009.pdf 1 E2E2425AD0D56C1E9CC735B3B7485704 5dfad3e0e0ccdfee42925aed2692b1bcdfcf964f61f744e8009336a73b390fc5 5f35ec55-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3dec07e0-cd03-4ece-a8d7-23610a2fa8e6 https://dk.um.si/Dokument.php?lang=slv&id=11607 Fakulteta za organizacijske vede 0 0 0