20.500.12556/DKUM-12651 PLANIRANJE RAZVOJA PODJETJA BRITA D.O.O. DEVELOPMENT PLANNING OF BRITA COMPANY Podjetje Brita, d.o.o. je trgovsko podjetje, ki se ukvarja s prodajo in montažo kuhinj ter bele tehnike. Na domačem tržišču uspešno poslujejo že štiri leta, v prihodnosti pa se želijo razširiti na tuji trg. Podjetje zelo dobro sodeluje z obstoječimi dobavitelji ki prihajajo iz držav EU; s temi si želi ohraniti dobre poslovne odnose, prav tako pa pridobiti tudi nove dobavitelje na področju kuhinj in bele tehnike. Največji poudarek dajejo zadovoljstvu kupcev, ki so pri njih vedno najpomembnejši. Vizija podjetja je doseganje in izboljševanje kakovosti na vseh ravneh poslovanja, za dosego položaja na trgu, ki ga želijo. Kupec in zadovoljstvo sta cilj h kateremu stremijo. Prav tako pa dajejo velik poudarek tudi na zadovoljstvo vseh zaposlenih v podjetju, zavedajo se namreč, da brez zadovoljnih in motiviranih sodelavcev ni zadovoljnih strank. V diplomski nalogi smo najprej spoznali in preučili podjetje. Opredelili smo obstoječo politiko podjetja, strategije in strukture ter na osnovi pridobljenih podatkov planirali razvoj podjetja na ravni politike podjetja, nato pa še na ravni strateškega managementa. Tu smo poiskali strateške možnosti in strategije, te ekonomsko ovrednotili in izbrali ter določili za njihovo uresničitev potrebne strukture. Planiranje smo zaključili s programom razvoja za nadaljnjih pet let. Podjetje Brita, d.o.o. smo proučevali predvsem zato, ker smo želeli lastniku pomagati pri načrtovanju nadaljnjega razvoja podjetja, pa tudi zato, ker nam je le-ta dal priložnost, da na fakulteti pridobljeno znanje utrdimo na praktičnem primeru. V zahvalo smo mu pomagali planirati razvoj njegovega podjetja. Brita, Ltd. company is a trade establishment engaged in sales and installation of kitchen furniture and household appliances. The company has been successfully carrying out their business activities on the Slovenian market; however, their future goal is to expand their business activities to foreign markets. The company has established good business relationship with their suppliers from the EU countries. They are committed to sustain their good business relationship and at the same time they strive to attract new suppliers from the field of kitchen furniture and household appliances. The company’s main goal is to keep their customers satisfied. The company’s vision is to achieve and improve the quality on each level of their business activities and to establish their desired position on the market. Both the buyer and his satisfaction are their primary goals. They also give a great emphasize to the satisfaction of their employers, since they are aware that there are no satisfied customers without satisfied and motivated employees. In my thesis, I first got acquainted with and studied the company. I have defined the company’s present policy, strategies and organization and based on the acquired data, planed the development of the company on the level of company’s policy and further on the level of the company’s strategic management. I have sought strategic opportunities and strategies, evaluated the later from the economical point of view and indentified the necessary structures for their realization. I have concluded our planning phase by realizing a developing plan for the following five years. We have studied Brita, Ltd. Mostly to assist the owner to plan the future development of the company, and also because he has given us an opportunity to test our knowledge gained at the university on a practical example. To thank him, we have assisted him to arrange a development plan for his company. - podjetje - vizija podjetja - politika podjetja - ključni udeleženci podjetja - strategije - strukture - prednosti in slabosti - možnosti in nevarnosti - vrednostni izidi poslovanja - program razvoja - company - company’ vision - business policy - company stakeholders - strategies - structures - strengths and weakness - opportunities and treats - company’s profit - development plan. true true false [B. Strniša] Slovenski jezik Angleški jezik Diplomsko delo 2009-12-06 22:48:47 2010-03-26 11:46:53 2022-04-12 07:40:56 2022-04-20 03:08:49 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 10159644 URN:SI:UM:DK:PWLJAMGR VS_Strnisa_Brigita_2009.pdf VS_Strnisa_Brigita_2009.pdf 1 748649DF72180D7AA41451A1737CDF0D 7ce25397d7849d7ebc8f7db79bb0a562319b9c156a7b6d6d52440fa7b01b2e6e b45826a6-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b350393b-2c55-49b5-81ee-14414f722d24 https://dk.um.si/Dokument.php?lang=slv&id=12254 Ekonomsko-poslovna fakulteta 0 0 0