20.500.12556/DKUM-12664 ORGANIZACIJSKI CILJI PRIDOBIVANJA KOMITENTOV V PROBANKI D.D. ORGANIZATIONAL OBJECTIVES ACQUISATION OF NEW USERS OF BANK SERVICES IN PROBANKA D.D. Organizacijski cilji pridobivanja komitentov se vedno bolj spreminjano zaradi aktivnega boja za njihovo pridobitev in ohranitev, saj so bančne storitve med bankami podobne ali enake. Organizacijski cilji pridobivanja komitentov so procesi, katerih rezultat je proizvodnja pravih storitev in uspešna prodaja. Trženje storitev je s porastom storitvenih podjetji postalo zanimivo področje preučevanja, ki se bistveno razlikuje od trženja izdelkov, čeprav so izhodišča podobna. Danes živimo v času v katerem podjetja namenjajo veliko časa problemom zadovoljevanja svojih komitentov predvsem na kakšen način storitev narediti zanimivo za komitente in jo s pomočjo zaposlenih uspešno prodati. Organizational objectives for acquiring customers are increasingly changing because of their fight for acquisition and retention of customers. Bank services betwen banks are similar or identical. Organizational objectives for obtaining clients are processes that resulted the production of the right services and succesful sale. Marketing services have become na interestin area of study because of the increased business services, wich are different from real products, although the platforms are similar. We live in times where copmanies devote much time sarisfying their customers especiali how to make the service attractive for customers that they woulb buy it. komitent banka bančne storitve management zaposleni trženje pridobivanje ohranjanje Probanka customer bank bank services management employees acquisition conservation Probanka true true false [L. Jordan] Slovenski jezik Angleški jezik Diplomsko delo 2009-12-08 13:18:46 2010-07-05 13:36:43 2022-04-12 07:41:33 2022-04-20 03:09:27 2009 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.7 10277148 URN:SI:UM:DK:MYAXE0X2 UNI_Jordan_Luka_2009.pdf UNI_Jordan_Luka_2009.pdf 1 1104703BE46CC7752397592C526A7E0A ebede625dee53747214f0221b59a92a51a33acf2fbee4bb45b96f3bc16d1c3b9 b61fe3de-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3eb30bba-d62a-477b-aba5-983fb902ce86 https://dk.um.si/Dokument.php?lang=slv&id=12279 Ekonomsko-poslovna fakulteta 0 0 0