20.500.12556/DKUM-12718 NEPOSREDNE TUJE INVESTICIJE KOT VSTOPNA STRATEGIJA NA MAKEDONSKI TRG FOREIGN DIRECT INVESTMENT AS ENTRY STRATEGY ON MACEDONIAN MARKET V diplomskem delu smo obravnavali neposredne tuje investicije, kot vstopno strategijo na makedonski trg. Na začetku je bila podana teoretična razlaga o obliki vstopa, za katerega se lahko podjetje odloči, v okviru svoje strategije internacionalizacije poslovanja na tuje tržišče. Podali smo krajši opis strategije vstopa preko neposrednih tujih investicij, ter prišli do spoznanja, da je bilo v začetku tranzicijskega obdobja makedonskega gospodarstva, teh investicij v zelo majhnem obsegu. V osrednjem delu diplomske naloge, smo obravnavali vpliv neposrednih tujih investicij na zaposlenost (kot ključni makroekonomski problem gospodarstva), ter ekonomski razvoj, in ukrepe, ki jih sprejema makedonska vlada, s ciljem omogočiti potencialnim investitorjem pozabiti na probleme iz preteklosti, ter podati sliko o "učeči se družbi" makedonskega gospodarstva, z vlaganjem v izobraževanje mladih kadrov, ki bodo sposobni na uspešen način omogočiti tujim investitorjem, ustvarjati investicijski dobiček v državi. V zadnjem delu, smo opisali konkretne primere tujih investicij v državi, ter podali osrednje probleme, s katerimi so se srečevali investitorji, oziroma, kaj so bili motivi njihovih odločitev investirati v državi. Zadržali smo se na slovenskih investicijah v makedonskem gospodarstvu, ter ugotovili, da je slovenski kapital močno prisoten v Makedoniji, tako po obsegu, kot po številu investicij v različnih panogah gospodarstva. Vzroki, zakaj je za slovenske vlagatelje Makedonija zanimiva kot investicijska država, so geografske in zgodovinske danosti, ki jih predstavlja geografska bližina Slovenije, dobro poznavanje trga in jezika, tradicionalno dobri odnosi z vzpostavljenimi poslovnimi stiki v preteklosti, ter uveljavljenost nekaterih slovenskih blagovnih znamk. Ravno poznavanje gospodarstva Makedonije, poslovnih navad in običajev, omogoča slovenskim podjetjem, da se v neurejenih razmerah znajdejo bolje, kot druga podjetja. In this work we have described foreign direct investment, as one of the most important instruments, through which a national economy can encourage production, know-how imports, increase employment and infrastructure development, as well as decrease poverty. The paper focuses particularly on the Macedonian market. First, we gave a theoretical explanation about different forms of market entry strategy, which one company can decide to implement within the control of a chosen marketing mix. Then, predominant attention is given to direct investment, as possible mode of foreign market entry, and we realized, that these investments were scarce in the beginning of the transitional period of Macedonian economy. In the main part of the work, we described the impact of foreign direct investments on employment (as key macroeconomic problem of the economy), and on economic development. The Macedonian Government recognizes, the importance of attracting 47 foreign investors related to their management and commercial know-how, as well as the fresh capital they bring. That is why it aims to encourage potential investors to forget the problems from the past, and takes measures by investing in education of the youth , whose empowerment will make the business surrounding more professional, and easier to access. In the final part, we have presented concrete examples of foreign investments in the state, and we have described the main problems, which the investors used to have. Moreover, a description is given on what were the motives to invest in the state. We focused on the Slovenian investments in the Macedonian economy, and we found out, that Slovenian capital is strongly present in Macedonia, by range, and as well by number of investments in different branches of the economy. Among the most important reasons, why Macedonia is interesting country for Slovenian investors are: geographical and historical circumstances, including the geographical vicinity for Slovenia, good knowledge of market and language, traditionally good relations with established business contacts from the past, and recognition of some of the Slovenian brands. The good knowledge about the Macedonian economy, business habits and traditions, is exactly what makes Slovenian investments to offset against other foreign direct investments in the country. neposredne tuje investicije Makedonija makedonsko gospodarstvo ekonomski razvoj zaposlenost slovenske investicije v Makedoniji. foreign direct investments Macedonia Macedonian economy economic development employment Slovenian investments in Macedonia true true false [S. Šišovski] Slovenski jezik Angleški jezik Diplomsko delo 2009-12-15 11:33:19 2010-07-28 08:16:06 2022-04-12 07:44:25 2022-04-20 03:12:18 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.7 10296604 URN:SI:UM:DK:ADTNPSU3 UNI_Sisovski_Stefan_2009.pdf UNI_Sisovski_Stefan_2009.pdf 1 54CFD1624D83D5F8D61FD39BC67205CF 1031d054bff193cdebe5089baafb3057f9968b70e5f80f6f5a29a4b32d11f5ee b9e1e031-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/11e2cb95-cded-4f61-a498-e178a88fe7cb https://dk.um.si/Dokument.php?lang=slv&id=12380 Ekonomsko-poslovna fakulteta 0 0 0